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~subject:"Data Analytics"
~subject:"Data mining"
~subject:"IT-gestütztes Marketing"
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Data Analytics
Data mining
IT-gestütztes Marketing
Kundenanalyse
624
Customer analysis
557
Beziehungsmarketing
198
Relationship marketing
195
Consumer behaviour
115
Konsumentenverhalten
115
Deutschland
104
Germany
104
Theorie
95
Theory
95
Marktforschung
69
Market research
58
Einzelhandel
53
Retail trade
50
Marketingmanagement
49
Marketing management
48
Online retailing
43
Online-Handel
43
Kundenmanagement
36
Computer-assisted marketing
32
Marktsegmentierung
32
Data Mining
29
Kundenwert
28
Zielgruppe
28
Market segmentation
26
Target group
26
Customer value
25
Financial services
23
Finanzdienstleistung
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Marketing
23
Multichannel strategy
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Multikanalvertrieb
23
Verbraucherverhalten
23
Wissensmanagement
23
Electronic Commerce
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Customer satisfaction
21
Kundenzufriedenheit
21
Online-Marketing
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35
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Grigoroudis, Evangelos
3
Siskos, Yannis
3
Agell, Núria
2
Bauer, Thomas
2
Blattberg, Robert C.
2
Buxel, Holger
2
Casabayó, Mònica
2
Fiedrich, Sabine
2
Kim, Byung-Do
2
Neslin, Scott A.
2
Ranjan, Jayanthi
2
Van den Poel, Dirk
2
Volkert, Stefan
2
Wiedmann, Klaus-Peter
2
Aalberts, Robert J.
1
Abbasi, Ahmed
1
Agarwal, Ruchi
1
Ahlemeyer-Stubbe, Andrea
1
Alpar, Paul
1
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Bal, Mert
1
Bathnagar, Vishal
1
Benoit, Dries F.
1
Bhatnagar, Vishal
1
Boztuğ, Yasemin
1
Buhl, Hans Ulrich
1
Buxel, Holger Henning
1
Cao, Ray Qing
1
Castaldo, Sandro
1
Chou, Po-hsuan
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Coleman, Shirley
1
Conte, Tobias Daniel
1
Coussement, Kristof
1
Degenhart, Thomas
1
Diller, Hermann
1
Dinther, Clemens van
1
Dobolyi, David
1
Dolnicar, Sara
1
Duhme, Moritz
1
Easley, Robert F.
1
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Advanced technologies management for retailing : frameworks and cases
2
Fuzzy methods for customer relationship management and marketing : applications and classifications
2
International Series in Operations Research & Management Science
2
International journal of electronic customer relationship management : IJECRM
2
Mit 60 Tabellen
2
SpringerLink / Bücher
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Applied big data analytics in operations management
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Berichte aus der Betriebswirtschaft
1
CUDARE working papers
1
Chaos, complexity and leadership 2012
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg
1
E-business management : integration of Web technologies with business models
1
E-marketing ; Vol. 1
1
Electronic commerce research and applications
1
Entwicklungen im Wuppertaler Generic-Management-Konzept
1
Handbook on ethics and marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovations in supply chain management for information systems : novel approaches
1
International Series in Quantitative Marketing
1
International journal of hospitality management
1
International journal of networking and virtual organisations : IJNVO
1
International series in operations research & management science
1
International series in quantitative marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of management information systems : JMIS
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Mathematische Methoden der Wirtschaftswissenschaften : Festschrift für Otto Opitz
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
New economy in kleinen und mittleren Unternehmen
1
Reihe Electronic Commerce
1
Reihe: Marketing, Handel und Management
1
Schriften zum innovativen Marketing
1
Schriftenreihe Studien zur Wirtschaftsinformatik
1
Schriftenreihe des Zentrums für Ertragsorientiertes Bankmanagement
1
Service business : an international journal
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ECONIS (ZBW)
56
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1
A stacking-based data mining solution to customer churn prediction
Shabankareh, Mohammad Javad
;
Shabankareh, Mohammad Ali
; …
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 124-147
Persistent link: https://www.econbiz.de/10013336326
Saved in:
2
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
3
Big data in firms and economic research
Villas-Boas, Sofia
-
2014
Persistent link: https://www.econbiz.de/10011567707
Saved in:
4
Monetising data? : how to uplift your business
Ahlemeyer-Stubbe, Andrea
;
Coleman, Shirley
-
2018
Persistent link: https://www.econbiz.de/10011808732
Saved in:
5
Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
Saved in:
6
Big data in operation management
Jain, Arushi
;
Bhatnagar, Vishal
- In:
Applied big data analytics in operations management
,
(pp. 1-29)
.
2017
Persistent link: https://www.econbiz.de/10011583621
Saved in:
7
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
Saved in:
8
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
Saved in:
9
Creating value with big data analytics : making smarter marketing decisions
Verhoef, Peter C.
;
Kooge, Edwin
;
Walk, Natasha
-
2016
Persistent link: https://www.econbiz.de/10013547333
Saved in:
10
New telecommunication technologies, big data and online behavioral advertising : do we need an ethical analysis?
Nill, Alexander F.
;
Aalberts, Robert J.
;
Li, Herman
; …
- In:
Handbook on ethics and marketing
,
(pp. 387-423)
.
2015
Persistent link: https://www.econbiz.de/10011302035
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