//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Data security"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Computer-assisted marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Data security
Computer-assisted marketing
738
IT-gestütztes Marketing
738
Beziehungsmarketing
283
Relationship marketing
283
Theorie
157
Theory
157
Deutschland
124
Germany
118
Marketinginformationssystem
97
Marketingmanagement
95
Marketing management
94
Marketing
92
Kundenmanagement
77
Data Mining
76
Data mining
73
Electronic Commerce
70
Marktforschung
65
Consumer behaviour
62
E-commerce
62
Konsumentenverhalten
62
Market research
59
Vertrieb
47
Lieferantenmanagement
42
Supplier relationship management
42
Physical distribution
40
Direktmarketing
39
Direct marketing
33
Kundenanalyse
33
Betriebliches Informationssystem
31
USA
31
United States
31
Customer analysis
30
Einzelhandel
29
Online-Marketing
29
Customer value
28
Informationsmanagement
28
Kundenwert
28
Management information system
28
Management-Informationssystem
28
Retail trade
27
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Hochschulschrift
2
Thesis
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
4
German
3
Author
All
Treiblmaier, Horst
2
Bashir, Irfan
1
Chipperfield, Mark
1
Hansen, Hans Robert
1
Johnson, M. Eric
1
Kittlaus, Hans-Bernd
1
Madhavaiah, C.
1
Mueller, Barbara
1
Mueller, Sophia
1
Naik, J. Rama Krishna
1
Taylor, Charles Raymond
1
Zhao, Xia
1
more ...
less ...
Published in...
All
Wirtschaftsinformatik
2
Forum / Kommunikation
1
International journal of electronic commerce : IJEC
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Praj̄nȧn : journal of social and management sciences
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
2
Potential business applications of quick response (QR) codes
Bashir, Irfan
;
Naik, J. Rama Krishna
;
Madhavaiah, C.
- In:
Praj̄nȧn : journal of social and management sciences
41
(
2013
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10009748404
Saved in:
3
Managing information access in data-rich enterprises with escalation and incentives
Zhao, Xia
;
Johnson, M. Eric
- In:
International journal of electronic commerce : IJEC
15
(
2010/11
)
1
,
pp. 79-111
Persistent link: https://www.econbiz.de/10008758846
Saved in:
4
Consumer concerns: the opportunity for direct marketing? : or how a shared responsibility on consent and data maintenance, the environment, and data security could provide the rena...
Chipperfield, Mark
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 117-121
Persistent link: https://www.econbiz.de/10003588144
Saved in:
5
Datenqualität und individualisierte Kommunikation : Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten
Treiblmaier, Horst
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003108965
Saved in:
6
Datenqualität und individualisierte Kommunikation : Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten
Treiblmaier, Horst
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515232
Saved in:
7
Database Marketing : Konzepte - Erfolgsfaktoren - Umsetzung
Kittlaus, Hans-Bernd
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001532593
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->