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Search: subject:"programmatic advertising"
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programmatic advertising
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ECONIS (ZBW)
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The role of perceived usefulness and annoyance on
programmatic
advertising
: the moderating effect of Internet user privacy and cookies
Núnez-Barriopedro, Estela
;
Cuesta-Valiño, Pedro
; …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 311-324
Persistent link: https://www.econbiz.de/10014288224
Saved in:
2
Privacy considerations for online advertising : a stakeholder's perspective to
programmatic
advertising
Cooper, Dylan A.
;
Yalcin, Taylan
;
Nistor, Cristina
; …
- In:
Journal of consumer marketing
40
(
2023
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10013536099
Saved in:
3
The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter
-
2018
Persistent link: https://www.econbiz.de/10012111629
Saved in:
4
A study of the effects of
programmatic
advertising
on users' concerns about privacy overtime
Palos-Sanchez, Pedro
;
Saura, José Ramón
; …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 61-72
Persistent link: https://www.econbiz.de/10011980662
Saved in:
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