Privacy considerations for online advertising : a stakeholder's perspective to programmatic advertising
Year of publication: |
2023
|
---|---|
Authors: | Cooper, Dylan A. ; Yalcin, Taylan ; Nistor, Cristina ; Macrini, Matthew ; Pehlivan, Ekin |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 2, p. 235-247
|
Subject: | Google privacy sandbox | Online tracking | Privacy | Privacy sandbox | Programmatic advertising | Third-party cookies | Unified ID 2.0 | Datenschutz | Data protection | Online-Marketing | Internet marketing | Werbung | Advertising | Stakeholder | Konsumentenverhalten | Consumer behaviour | Suchmaschine | Search engine | Werbewirkung | Advertising effects |
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