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~subject:"Designation of origin"
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Designation of origin
Brand management
18
Markenführung
18
Consumer behaviour
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Brand
16
Markenartikel
16
Brand image
13
Markenimage
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local brands
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global brands
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Beziehungsmarketing
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Emerging economies
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Global brands
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Multinationales Unternehmen
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Relationship marketing
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Schwellenländer
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Transnational corporation
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Consumer based brand equity
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Country of origin
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Foreign brands
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Global and local brands
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Globalisierung
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Indonesia
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Indonesien
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Rules of origin
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Status seeking motivation
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Ursprungsregeln
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ethnocentrism
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telecommunication
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Air pollution
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Animosity
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Armutsbekämpfung
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Auslandsaufenthalt
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Tjiptono, Fandy
2
Andrianombonana, Haja Tiana Rakotondrainibe
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Arli, Denni
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Dewi Retno Rosari, Theresia Sri
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Heinberg, Martin
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Asia Pacific journal of marketing and logistics
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International marketing review
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Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
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2
Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
3
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
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