//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Deutschland"
~subject:"International marketing"
~subject:"Internet"
~subject:"Suchmaschine"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Clickstream-Analyse"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
International marketing
Internet
Suchmaschine
Web analytics
55
Webanalyse
55
Social Web
26
Social web
26
Consumer behaviour
11
Internet marketing
11
Konsumentenverhalten
11
Online-Marketing
11
Marketing management
7
Marketingmanagement
7
Web 2.0 technologies
7
Web 2.0-Technologien
7
Data Mining
6
Data mining
6
Market research
6
Marktforschung
6
Beziehungsmarketing
4
Relationship marketing
4
Brand management
3
E-commerce
3
Electronic Commerce
3
Germany
3
Internationales Marketing
3
Markenführung
3
Online retailing
3
Online-Handel
3
Performance measurement
3
Performance-Messung
3
Search engine
3
B-to-B-Marketing
2
Brand
2
Business-to-business marketing
2
Customer analysis
2
International tourism
2
Internationaler Tourismus
2
Internet usage
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Book section
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
11
Collection of articles of several authors
4
Sammelwerk
4
Arbeitspapier
3
Aufsatzsammlung
3
Graue Literatur
3
Hochschulschrift
3
Non-commercial literature
3
Thesis
3
Working Paper
3
Case study
2
Fallstudie
2
Guidebook
2
Ratgeber
2
Amtsdruckschrift
1
Conference paper
1
Glossar enthalten
1
Glossary included
1
Government document
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
8
German
3
Author
All
Bartl, Michael
1
Brodbeck, Felix
1
Guercini, Simone
1
Hennigs, Nadine
1
Hofer, Katharina
1
Ivanovic, Ivan
1
Lohmer, Marius
1
Lora, Marcin
1
Miklosik, Andrej
1
Molina-Castillo, Francisco Jose
1
Niehoff, Lisa Maria
1
Oziębło, Tomasz
1
Palonka, Joanna
1
Penz, Elfriede
1
Reinel, Dirk
1
Reiter, Miroslav
1
Rothenberger, Liane
1
Runfola, Andrea
1
Scheidt, Jörg
1
Schmidt, Steffen
1
Sinkovics, Rudolf R.
1
Wiedmann, Klaus-Peter
1
Wuehrer, Gerhard A.
1
Wüstefeld, Thomas
1
more ...
less ...
Published in...
All
International marketing in the fast changing world
2
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digitale Kommunikation
1
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
1
Grundlagen Onlinemarketing : SEO, SEA und Social Media
1
Handbook of strategic e-business management
1
International public relations : perspectives from deeply divided societies
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The analytics process : strategic and tactical steps
1
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
Saved in:
2
Computer-mediated public relations of ethnic-nationalist terrorist groups
Rothenberger, Liane
- In:
International public relations : perspectives from …
,
(pp. 229-250)
.
2017
Persistent link: https://www.econbiz.de/10011546156
Saved in:
3
Google analytics as a prosumption tool for web analytics
Palonka, Joanna
;
Lora, Marcin
;
Oziębło, Tomasz
- In:
The analytics process : strategic and tactical steps
,
(pp. 127-143)
.
2017
Persistent link: https://www.econbiz.de/10011613699
Saved in:
4
Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 15-31)
.
2015
Persistent link: https://www.econbiz.de/10011415981
Saved in:
5
A taxonomy of export-pricing strategies and their performance in international markets
Hofer, Katharina
;
Niehoff, Lisa Maria
;
Wuehrer, Gerhard A.
- In:
International marketing in the fast changing world
,
(pp. 85-107)
.
2015
Persistent link: https://www.econbiz.de/10011415987
Saved in:
6
Automatische Auswertung von Kundenmeinungen : Opinion Mining am Beispiel eines Projekts für die Versicherungswirtschaft
Reinel, Dirk
;
Scheidt, Jörg
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 129-149)
.
2015
Persistent link: https://www.econbiz.de/10011308014
Saved in:
7
Performance Marketing
Brodbeck, Felix
- In:
Grundlagen Onlinemarketing : SEO, SEA und Social Media
,
(pp. 48-129)
.
2014
Persistent link: https://www.econbiz.de/10010405120
Saved in:
8
Qualitative analysis of online communities to support international business decisions
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Molina-Castillo, …
- In:
Handbook of strategic e-business management
,
(pp. 841-862)
.
2014
Persistent link: https://www.econbiz.de/10010234597
Saved in:
9
Social Media Marketing am Beispiel Bitburger
Lohmer, Marius
- In:
Digitale Kommunikation
,
(pp. 151-172)
.
2012
Persistent link: https://www.econbiz.de/10009545419
Saved in:
10
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->