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~subject:"Deutschland"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Exportmarktforschung"
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Deutschland
Internationales Marketing
Internationale Marktforschung
84
International marketing research
81
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20
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20
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17
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17
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17
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2
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2
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1
Bieling, Marc
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Jean, Ruey-Jer Bryan
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Sachdev, Harash J.
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Simmet-Blomberg, Heike
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Thieme, Werner Maximilian
1
Wich, Donald J.
1
Williams, Larry J.
1
Wood, Van R.
1
Yuan, Xiaohui
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Europäische Hochschulschriften / 5
4
Journal of international consumer marketing
3
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Measurement and research methods in international marketing
2
Asia Pacific journal of marketing and logistics
1
Betriebswirtschaftliche Abhandlungen
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International marketing review
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1
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1
Journal of consumer behaviour : an international research review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Reihe: Marketing : MAR
1
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ECONIS (ZBW)
22
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1
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10
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22
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1
Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
Saved in:
2
Assessing endogeneity issues in international marketing research
Jean, Ruey-Jer Bryan
;
Deng, Ziliang
;
Kim, Daekwan
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 483-512
Persistent link: https://www.econbiz.de/10011487079
Saved in:
3
Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
Saved in:
4
Thai exporter and US importer relations : a pilot study using email survey
Sachdev, Harash J.
- In:
Journal for global business advancement : JGBA
6
(
2013
)
3
,
pp. 202-211
Persistent link: https://www.econbiz.de/10009773746
Saved in:
5
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Measurement and research methods in international marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009377923
Saved in:
6
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Measurement and research methods in international marketing
,
(pp. 11-30)
.
2011
Persistent link: https://www.econbiz.de/10009377931
Saved in:
7
Cross-cultural issues in international consumer marketing : introduction to the special section
Huff, Lenard C.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 183-186
Persistent link: https://www.econbiz.de/10003986199
Saved in:
8
Measuring and accounting for cross-country response biases in marketing food and drink products
Levin, Aron M.
;
Levin, Irwin P.
;
Cook, Michael P.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 213-222
Persistent link: https://www.econbiz.de/10003986206
Saved in:
9
Special section: Cross-cultural research
Huff, Lenard C.
(
contributor
)
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 183-222
Persistent link: https://www.econbiz.de/10003986207
Saved in:
10
Evaluating export markets : experienced exporters' hierarchical cognitive structures
Wood, Van R.
;
Karriker, Joy H.
;
Williams, Larry J.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1261-1266
Persistent link: https://www.econbiz.de/10008747521
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