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~subject:"Deutschland"
~subject:"Lieferantenmanagement"
~subject:"Procurement"
~type_genre:"Collection of articles of several authors"
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Search: subject:"B-to-B-Marketing"
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Deutschland
Lieferantenmanagement
Procurement
B-to-B-Marketing
103
Business-to-business marketing
103
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Marketing management
23
Investitionsgütermarketing
22
Germany
21
Theorie
21
Theory
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Preismanagement
9
Pricing strategy
9
Unternehmensnetzwerk
9
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9
Strategisches Management
8
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6
Direktmarketing
6
Leistungsbündel
6
Strategic management
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Verkauf
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Betriebliche Wertschöpfung
5
Dienstleistungsmarketing
5
International marketing
5
Internationales Marketing
5
Investitionsgüterindustrie
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Marketing theory
5
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5
Services marketing
5
USA
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54
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Collection of articles of several authors
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1,151
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1,151
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208
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172
Aufsatz im Buch
147
Book section
147
Graue Literatur
72
Non-commercial literature
72
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59
Case study
55
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55
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45
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45
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30
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25
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22
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17
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German
31
English
26
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Kleinaltenkamp, Michael
10
Pepels, Werner
3
Plinke, Wulff
3
Baaken, Thomas
2
Backhaus, Klaus
2
Jacob, Frank
2
Meffert, Heribert
2
Ndubisi, Nelson Oly
2
Weiber, Rolf
2
Ammann, Paul
1
Andersson, Per
1
Bengtsson, Maria
1
Beverland, Michael B.
1
Birker, Klaus
1
Bruhn, Manfred
1
Büschken, Joachim
1
Cantù, Chiara
1
Cova, Bernard
1
Diller, Hermann
1
Droege, Walter
1
Droege, Walter P.
1
Ellis, Nick
1
Fließ, Sabine
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Garry, Tony
1
Gleich, Ronald
1
Henneberg, Stephan
1
Hinterhuber, Andreas
1
Homburg, Christian
1
Kindström, Daniel
1
Kock, Sören
1
Lundgren-Henriksson, Eva-Lena
1
Mandt, Tobias
1
Markeset, Tore
1
Martínez-López, Francisco J.
1
Meyer, Margit
1
Mitre̜ga, Maciej
1
Morschett, Dirk
1
Möller, K. E. Kristian
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Institut für Marketing <Münster, Westfalen>
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Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
Springer Fachmedien Wiesbaden
1
TrendForum <Unilever Bestfoods Deutschland GmbH, Hamburg> <12, 2002, Königswinter>
1
Unilever Bestfoods Deutschland GmbH <Hamburg>
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
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Industrial marketing management : the international journal for industrial and high-tech firms
11
The journal of business & industrial marketing
5
Technischer Vertrieb
4
Technological economics
2
Edition KWV
1
Engineering online library
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
International journal of services technology and management
1
Journal of revenue and pricing management
1
Legends in marketing
1
Marketing
1
Marketingforschung aktuell
1
Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Psychology & marketing
1
Reihe: Management mediengestützter Dienstleistungsinnovationen
1
Routledge library editions / International business
1
SAGE library in marketing
1
SIR:s årsbok ...
1
VDI-Berichte
1
Zeszyty naukowe
1
Zukunft im Handel : Studien für die Praxis
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ECONIS (ZBW)
59
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1
Dependence in buyer-supplier relationships
Mandt, Tobias
-
2019
-
Reprint 2019
Persistent link: https://www.econbiz.de/10011993562
Saved in:
2
Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
Saved in:
3
Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
Saved in:
4
Innovation in B2B networks
Cantù, Chiara
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011342387
Saved in:
5
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
6
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
7
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
8
Service innovation in business-to-business firms
Kindström, Daniel
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010248158
Saved in:
9
B2B research and managerial relevance
Åge, Lars-Johan
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010422017
Saved in:
10
Special issue: B2B service networks
Henneberg, Stephan
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 1-81
Persistent link: https://www.econbiz.de/10009734107
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