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~subject:"Deutschland"
~subject:"Marketing"
~subject:"Niedrigeinkommen"
~subject:"Youth"
~type:"article"
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Deutschland
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543
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Hudders, Liselot
5
Chikweche, Tendai
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Preuß, Klaus-Jürgen
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Wiedmann, Klaus-Peter
4
Bauer, Hans H.
3
Cauberghe, Veroline
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Russell, Cristel Antonia
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Singh, Ramendra
3
Vanwesenbeeck, Ini
3
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2
Arnold, Gunnar
2
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2
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Hongjun, Wang
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Young consumers : insight and ideas for responsible marketers
28
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Handbuch Zielgruppenmanagement
15
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Media-Perspektiven
8
International journal of consumer studies
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Harvard business review : HBR
6
Health marketing quarterly
6
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
5
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
5
International journal of advertising : the quarterly review of marketing communications
5
Jahrbuch Seniorenmarketing
5
Journal of advertising : official publication of the American Academy of Advertising
5
Krankenhausmanagement : Strategien, Konzepte, Methoden
5
The journal of consumer marketing
5
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of international consumer marketing
4
Marketing theory
4
Psychology & marketing
4
After sixty : marketing to baby boomers reaching their big transition years
3
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Employability - Herausforderungen für die strategische Personalentwicklung : Konzepte für eine flexible, innovationsorientierte Arbeitswelt von morgen
3
Handbuch Kommunikationsmanagement
3
Handbuch Verbandskommunikation
3
International journal of advertising : the review of marketing communications
3
International journal of retail & distribution management
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of customer behaviour
3
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
3
The international review of retail, distribution and consumer research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
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ECONIS (ZBW)
473
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
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2
Young peoples' environmentally sustainable tourism attitude and responsible behavioral intention
Schönherr, Sarah
;
Pikkemaat, Birgit
- In:
Tourism review
79
(
2024
)
4
,
pp. 939-952
Persistent link: https://www.econbiz.de/10015049351
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3
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
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4
Priming young minds : the appeal of gambling advertising to children and young people
Rossi, Raffaello
;
Nairn, Agnès
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10014633430
Saved in:
5
Reflection of the youth social problems in Russian social advertising
Afanasyeva, Tatiana
;
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
Persistent link: https://www.econbiz.de/10014577993
Saved in:
6
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
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7
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
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8
The light at the end of the tunnel : marketing to seniors
Hirsch, Peter B.
- In:
The journal of business strategy
44
(
2023
)
2
,
pp. 114-116
Persistent link: https://www.econbiz.de/10014253295
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9
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
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10
Co-creating community-led frugal innovation : an adapted Quadruple Helix?
Bhattacharjya, Bibhuti Ranjan
;
Bhaduri, Saradindu
; …
- In:
Technovation : the international journal of …
124
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014486615
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