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~subject:"Dienstleistung"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
~type_genre:"Sammelwerk"
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Dienstleistung
Konsumentenverhalten
Relationship marketing
Marketingtheorie
223
Marketing theory
221
Marketing
97
Marketingmanagement
51
Marketing management
50
Theorie
43
Theory
43
Market research
33
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33
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28
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28
Consumer behaviour
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History of economic thought
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Paul E. Green
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Geschichte
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Lieferantenmanagement
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6
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5
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35
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355
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355
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69
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51
Graue Literatur
46
Non-commercial literature
46
Thesis
42
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33
Arbeitspapier
26
Working Paper
26
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20
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20
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14
Lehrbuch
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9
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Case study
8
Festschrift
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3
Mehrbändiges Werk
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3
Anthologie
1
Bibliografie
1
CD-ROM, DVD
1
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1
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1
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English
30
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5
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3
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Homburg, Christian
3
Betts-Outland, Harriette
2
Lusch, Robert F.
2
Pilarczyk, Bogna
2
Sheth, Jagdish N.
2
Ajami, Riad A.
1
Amblee, Naveen
1
Avery, Jill
1
Bagozzi, Richard P.
1
Bajde, Domen
1
Banasiak, Andrzej
1
Batinga, Georgiana Luna
1
Belk, Russell W.
1
Benkenstein, Martin
1
Bilińska-Reformat, Katarzyna
1
Breazeale, Michael
1
Bui, Tung
1
Canniford, Robin
1
Dholakia, Nikhilesh
1
Edvardsson, Bo
1
Firat, A. Fuat
1
Fischer, Eileen
1
Fournier, Susan
1
Fürderer, Ralph
1
Goddard, G. Jason
1
Griffith, David
1
Gummesson, Evert
1
Hamilton, Rebecca W.
1
Hemalatha, M.
1
Herrmann, Andreas
1
Hunter, Gary K.
1
Kamenz, Uwe
1
Kravets, Olga
1
Kumar, V.
1
MacInnis, Deborah J.
1
Maclaran, Pauline
1
Martin, Drew
1
Narayanan, A. G. V.
1
Patrzałek, Wanda
1
Pinto, Marcelo de Rezende
1
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American Marketing Association
3
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Consumer Culture Theory Conference <2, 2007, Toronto>
1
European Marketing Academy
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Warwick Business School
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Legends in marketing
2
The journal of business & industrial marketing
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Approaches to semiotics
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
International journal of business innovation and research
1
International journal of electronic commerce : IJEC
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Psychology & marketing
1
Review of marketing research
1
Routledge interpretive marketing research
1
SAGE library in marketing
1
Wissenschaft & Praxis
1
Zeszyty naukowe
1
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
1
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ECONIS (ZBW)
38
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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
2
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
3
Special issue: consumer culture theory and macromarketing
Sandıkçı, Özlem
(
ed.
);
Kravets, Olga
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012011274
Saved in:
4
Cultura e consumo no Brasil : estado atual e novas perspectivas
Pinto, Marcelo de Rezende
(
ed.
);
Batinga, Georgiana Luna
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011898652
Saved in:
5
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for
marketing
theory
and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
6
Assembling consumption : researching actors, networks and markets
Canniford, Robin
(
ed.
);
Bajde, Domen
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011537953
Saved in:
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2016
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
Saved in:
8
Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011297035
Saved in:
9
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
10
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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