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~subject:"Dienstleistungsmarketing"
~subject:"Marketing theory"
~subject:"Supplier relationship management"
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Dienstleistungsmarketing
Marketing theory
Supplier relationship management
Marketingtheorie
3,039
Marketing
802
Theorie
603
Theory
602
Marketingmanagement
546
Marketing management
537
USA
340
Consumer behaviour
335
United States
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Konsumentenverhalten
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Relationship marketing
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Beziehungsmarketing
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Service-Dominant Logic
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History of economic thought
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Brand management
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132
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123
Customer integration
109
Kundenintegration
109
Business-to-business marketing
101
Services marketing
101
B-to-B-Marketing
99
Lieferantenmanagement
88
Kundenwert
78
Customer value
77
Internationales Marketing
74
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73
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60
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Tadajewski, Mark
78
Sheth, Jagdish N.
50
Hunt, Shelby D.
45
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
27
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
20
Saren, Michael
20
Grönroos, Christian
19
Bruhn, Manfred
16
Keller, Kevin Lane
16
Kuß, Alfred
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Homburg, Christian
14
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
11
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Stremersch, Stefan
11
Wierenga, Berend
11
Franses, Philip Hans
10
Hauser, John R.
10
Kollmann, Tobias
10
Meffert, Heribert
10
Pepels, Werner
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
Armstrong, Gary
9
Baker, Michael John
9
Cova, Bernard
9
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American Marketing Association
36
Springer Fachmedien Wiesbaden
8
Erasmus Research Institute of Management
7
Academy of Marketing Science
5
Edward Elgar Publishing
5
Duncker & Humblot
4
Academy of Marketing
3
European Marketing Academy
3
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Universität St. Gallen
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Management Association
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband Deutscher Marktforscher
1
Center for Economic Research <Tilburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cranfield School of Management
1
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Published in...
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Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
AMS review : official publication of the Academy of Marketing Science
36
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
Marketing : ZFP ; journal of research and management
27
Springer eBook Collection / Business and Economics
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Lehrbuch
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Gabler Edition Wissenschaft
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
2,950
RePEc
2
BASE
1
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11
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11
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
12
Process analysis for marketing research
Pieters, Constant
-
2020
Persistent link: https://www.econbiz.de/10012617409
Saved in:
13
What are markets? : selected market theories under genuine uncertainty in comparison
Schmiel, Ute
;
Sander, Hendrik
- In:
Journal of evolutionary economics
32
(
2022
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013168049
Saved in:
14
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
15
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
16
Ontology and circulation : towards an eco-economy of persons
Arnould, Eric J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 71-97
Persistent link: https://www.econbiz.de/10013206499
Saved in:
17
The role of immersive technology in Customer Experience Management
Dieck, M. Claudia tom
;
Han, Dai-in Danny
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10013204894
Saved in:
18
Developing and renewing marketing as a scientific discipline through reflexive cocreation
Helkkula, Anu
;
Arnould, Eric J.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 168-173
Persistent link: https://www.econbiz.de/10014225830
Saved in:
19
Purchase behavior of Generation Z for new-brand beauty products : exploring the role of blockchain
Sangal, Shreya
;
Nigam, Achint
;
Bhutani, Chitrakshi
- In:
Journal of electronic commerce in organizations : JECO
20
(
2022
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014306965
Saved in:
20
Object-oriented marketing theory
Franco, Paolo
;
Canniford, Robin
;
Phipps, Marcus
- In:
Marketing theory
22
(
2022
)
3
,
pp. 401-420
Persistent link: https://www.econbiz.de/10013388909
Saved in:
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