The role of immersive technology in Customer Experience Management
M. Claudia Tom Dieck and Dai-in Danny Han
| Year of publication: |
2022
|
|---|---|
| Authors: | Dieck, M. Claudia tom ; Han, Dai-in Danny |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 1, p. 108-119
|
| Subject: | Mensch-Maschine-System | Human-machine system | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2021.1891939 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013204894