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~subject:"Dienstleistungsmarketing"
~subject:"Service-Dominant Logic"
~type:"article"
~type_genre:"Book section"
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Dienstleistungsmarketing
Service-Dominant Logic
Marketing theory
557
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Neue Herausforderungen an das Dienstleistungsmarketing
9
Major theoretical debates and contemporary issues in marketing theory
3
The Routledge handbook of service research insights and ideas
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Customer Experience : Forum Dienstleistungsmanagement
1
E-Services : opportunities and threats
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Handbook of research on customer engagement
1
Handbook of research on retailer-consumer relationship development
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing-mix strategies - product strategy and promotion strategy
1
The SAGE handbook of marketing theory
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
3
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
4
Dienstleistungsmarketing Weiterdenken : Entwicklungen, Herausforderungen und Zukunftsperspektiven
Hadwich, Karsten
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 162-181)
.
2020
Persistent link: https://www.econbiz.de/10012301284
Saved in:
5
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
Saved in:
6
A new systems perspective in retail service marketing
Barile, Sergio
;
Saviano, Marialuisa
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 197-218)
.
2014
Persistent link: https://www.econbiz.de/10010379305
Saved in:
7
An empirical investigation of experiences and the link between a service-dominant logic mindset, competitive advantage, and performance of nonprofit organizations
Boenigk, Silke
;
Hadwich, Karsten
;
Helmig, Bernd
;
Bruhn, …
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 469-499)
.
2012
Persistent link: https://www.econbiz.de/10014567350
Saved in:
8
A conceptual model of service exchange in service-dominant logic
Poels, Geert
- In:
Exploring services science : first international …
,
(pp. 224-238)
.
2010
Persistent link: https://www.econbiz.de/10003990100
Saved in:
9
A service-dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
The SAGE handbook of marketing theory
,
(pp. 219-234)
.
2010
Persistent link: https://www.econbiz.de/10003923125
Saved in:
10
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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