Din, Taskeen ud; Attiq, Saman; Moon, Moin Ahmed - In: Pakistan journal of commerce and social sciences 16 (2022) 4, pp. 552-575
aims to test the influence of destination experiences (experience authenticity and experience quality) on destination … analyzed through structural equation modeling techniques using Smart PLS 3.9 software. Experience authenticity is the stronger … antecedent of destination loyalty. Furthermore, the relationship between destination experience component and destination loyalty …