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~subject:"Digitalisierung"
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Digitalisierung
Digital ethnography
10
Ethnologie
8
Ethnology
8
Consumer behaviour
7
Konsumentenverhalten
7
Market research
6
Marktforschung
6
Social Web
6
Social web
6
digital ethnography
6
Digitization
5
Berlin
3
Netnography
3
Text mining
3
digital work
3
fashion design
3
mediation
3
online platforms
3
Brand associations
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Brand image
2
Brand management
2
Business ethics
2
E-commerce
2
Electronic Commerce
2
Ethics
2
Ethik
2
Internet marketing
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Markenführung
2
Markenimage
2
Online communities
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Online ethnography
2
Online retailing
2
Online-Handel
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Online-Marketing
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Qualitative-quantitative approach
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Text
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Unternehmensethik
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Virtual ethnography
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Baima, Gabriele
1
Maclean, Mairi
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Nazzal, Amal
1
Næss, Hans Erik
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Pera, Rebecca
1
Quinton, Sarah
1
Repenning, Alica
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Stringfellow, Lindsay
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Suárez Estrada, Marcela
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African journal of science, technology, innovation and development : AJSTID
1
Journal of business research : JBR
1
Psychology & marketing
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Sport management review
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Tijdschrift voor economische en sociale geografie
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ECONIS (ZBW)
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1
Workspaces of mediation : how digital platforms shape practices, spaces and places of creative work
Repenning, Alica
- In:
Tijdschrift voor economische en sociale geografie
113
(
2022
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10013193700
Saved in:
2
The use of embedded visual methods in unveiling consumers' values : a
digital
ethnography
perspective
Pera, Rebecca
;
Quinton, Sarah
;
Baima, Gabriele
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 309-319
Persistent link: https://www.econbiz.de/10012796103
Saved in:
3
Ethical considerations and challenges for using
digital
ethnography
to research vulnerable populations
Thompson, Alex
;
Stringfellow, Lindsay
;
Maclean, Mairi
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
Saved in:
4
What can multi-sited and
digital
ethnography
contribute to innovation studies in the global South?
Suárez Estrada, Marcela
- In:
African journal of science, technology, innovation and …
11
(
2019
)
4
,
pp. 495-503
Persistent link: https://www.econbiz.de/10012173151
Saved in:
5
Authenticity matters : a
digital
ethnography
of FIA World Rally Championship fan forums
Næss, Hans Erik
- In:
Sport management review
20
(
2017
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011697528
Saved in:
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