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Chung, Angie
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of retailing and consumer services
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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1
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Yildirim, Gokhan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
2
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
3
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
4
I want you to open my letter : effects of uncommon envelope formats and materials
Daume, Jana
;
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
3
,
pp. 6-19
Persistent link: https://www.econbiz.de/10011581736
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5
To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann
;
Feng, Shanfei
;
Krishnan, Trichy V.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
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6
Managing customer acquisition risk using co-operative databases
Liu, Hongju
;
Pancras, Joseph
;
Houtz, Malcolm
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 39-56
Persistent link: https://www.econbiz.de/10010509548
Saved in:
7
Donor segmentation : when summary statistics don't tell the whole story
Durango-Cohen, Elizabeth J.
;
Torres, Ramón L.
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 172-184
Persistent link: https://www.econbiz.de/10010128378
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