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~subject:"Direct marketing"
~subject:"Employer-provided training"
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Search: subject:"Customer relationship management"
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Subject
All
Direct marketing
Employer-provided training
Beziehungsmarketing
25,012
Relationship marketing
25,012
Konsumentenverhalten
8,708
Consumer behaviour
8,706
Customer satisfaction
5,305
Kundenzufriedenheit
5,303
Service quality
3,841
Dienstleistungsqualität
3,839
Brand management
2,524
Markenführung
2,524
Deutschland
2,347
Germany
2,293
Kundenmanagement
2,280
Theory
2,240
Theorie
2,239
Lieferantenmanagement
2,176
Supplier relationship management
2,176
Social Web
1,998
Social web
1,998
Marketingmanagement
1,882
Marketing management
1,855
Markenimage
1,840
Brand image
1,837
Electronic Commerce
1,744
E-commerce
1,617
Online-Marketing
1,556
Internet marketing
1,531
Kundenwert
1,514
Customer value
1,452
Kundenintegration
1,427
Customer integration
1,426
Vertrauen
1,348
Confidence
1,336
Einzelhandel
1,325
Retail trade
1,309
Brand
1,252
Markenartikel
1,238
Online retailing
1,207
Online-Handel
1,207
Customer service
1,147
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Online availability
All
Undetermined
31
Free
10
Type of publication
All
Article
104
Book / Working Paper
94
Journal
2
Type of publication (narrower categories)
All
Article in journal
67
Aufsatz in Zeitschrift
67
Aufsatz im Buch
36
Book section
36
Hochschulschrift
25
Thesis
22
Graue Literatur
20
Non-commercial literature
20
Arbeitspapier
13
Working Paper
13
Collection of articles of several authors
11
Sammelwerk
11
Case study
10
Fallstudie
10
Ratgeber
9
Guidebook
8
Aufsatzsammlung
4
Lehrbuch
3
Textbook
3
Bibliografie enthalten
2
Bibliography included
2
Handbook
2
Handbuch
2
Market information
2
Marktinformation
2
Collection of articles written by one author
1
Glossar enthalten
1
Glossary included
1
Sammlung
1
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Language
All
German
111
English
90
Italian
1
Undetermined
1
Author
All
Kreutzer, Ralf T.
9
Belz, Christian
8
Künzler, Hans-Peter
5
Helmke, Stefan
4
Leimstoll, Uwe
4
Uebel, Matthias
4
Albaum, Gerald S.
3
Alioski, Adrian
3
Drèze, Xavier
3
Keuper, Frank
3
Link, Jörg
3
Poon, Patrick
3
Wunsch, Tobias
3
Allenby, Greg M.
2
Barringer, Jochen
2
Bijmolt, Tammo H. A.
2
Bonfrer, Andre
2
Brüggemann, Christopher
2
Bulander, Rebecca
2
Cui, Tony Haitao
2
Falkenreck, Christine
2
Frommeyer, Astrid
2
Goswami, Anju
2
Haag, Nils Christian
2
Hensche, Hans-Ulrich
2
Hesse, Jürgen
2
Häusler, Eduard
2
Jen, Lichung
2
Jenkinson, Angus
2
Krafft, Manfred
2
Kumar, V.
2
Mann, Andreas
2
Michel, René
2
Oggenfuss, Christoph
2
Pelham, Alfred M.
2
Pülz, Michael
2
Quade, Michael
2
Schleyer, Anke
2
Schnakenburg, Igor
2
Schneider, Raoul
2
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Institution
All
Bundesverband des Deutschen Textil-Einzelhandels
1
Deutsche Post AG / Direkt-Marketing
1
Haufe-Lexware GmbH & Co. KG
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Landesbetrieb Landwirtschaft Hessen
1
Marketing-Centrum <Münster (Westf)>
1
Springer Fachmedien Wiesbaden
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
All
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
SpringerLink / Bücher
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Schriften zu Dialogmarketing 'revisited'
4
Direct marketing : an international journal
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Global journal of business management : GJBM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Basler Schriften zum Marketing
2
Contributions to Management Science
2
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft
2
Gabler Edition Wissenschaft
2
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
2
International journal of business performance management
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
Kundenmanagement & Electronic Commerce
2
Marketing - wie Sie Kunden gewinnen und halten
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Springer eBook Collection / Business and Economics
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
... für Dummies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Asia Pacific journal of human resources : APJHR
1
BTE-Fachdokumentation
1
Berufsbildung, Arbeit und Innovation
1
Campus für Unternehmer
1
Central European business review : CEBR
1
Complex AI dynamics and interactions in management
1
Computational Management Science : CMS
1
Cross-cultural buyer behavior
1
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Source
All
ECONIS (ZBW)
199
RePEc
1
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1
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200
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date (oldest first)
1
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
2
Meeting customer needs through ethical leadership and training : examining Australian bank employees
Halvorsen, Beni
;
Bartram, Timothy
;
Kia, Narges
; …
- In:
Asia Pacific journal of human resources : APJHR
61
(
2023
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10014307244
Saved in:
3
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
4
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
5
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
6
Enhancing patient participation in healthcare operations through patient training and education using the theoretical lens of media synchronicity
Damali, Uzay
;
Fredendall, Lawrence D.
;
Miller, Janis L.
; …
- In:
Decision sciences
53
(
2022
)
4
,
pp. 750-770
Persistent link: https://www.econbiz.de/10013464343
Saved in:
7
The impact of customer's training of digital banking services on its acceptability by customers' in India
Bansal, Nitin
;
Pareek, Nishtha
;
Nigam, Abhinav
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 207-231
Persistent link: https://www.econbiz.de/10013194076
Saved in:
8
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
9
Customer proactive training vs customer reactive training in retail store settings : effects on script proficiency, customer satisfaction, and sales volume
Nicod, Lionel
;
Llosa, Sylvie
;
Bowen, David E.
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268798
Saved in:
10
The past, present, and future of customer management
Oblander, Elliot Shin
;
Gupta, Sunil
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
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