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~subject:"Direct marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Government document"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Direct marketing
Direktmarketing
617
Consumer behaviour
142
Konsumentenverhalten
142
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
109
Werbewirkung
109
Werbung
101
Advertising
100
USA
80
United States
80
Online-Marketing
64
Beziehungsmarketing
63
Relationship marketing
63
Internet marketing
62
Deutschland
61
Germany
61
Marketing management
57
Marketingmanagement
57
Pharmaceutical industry
56
Pharmaindustrie
56
Theorie
55
Theory
55
Distribution channel
37
Vertriebsweg
37
direct marketing
26
Electronic Commerce
23
Direct-to-consumer advertising
22
Marketing
22
E-commerce
21
Einzelhandel
20
Online retailing
20
Online-Handel
20
Retail trade
19
Social Web
19
Social web
19
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18
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16
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16
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151
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537
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Aufsatz in Zeitschrift
Bibliografie enthalten
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Article in journal
542
Aufsatz im Buch
289
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289
Graue Literatur
154
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154
Hochschulschrift
119
Thesis
99
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85
Working Paper
85
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75
Sammelwerk
75
Konferenzschrift
33
Aufsatzsammlung
31
Bibliography included
28
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28
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26
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26
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23
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19
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14
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4
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English
499
German
113
French
3
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Park, Jin Seong
6
Aikin, Kathryn J.
5
Huh, Jisu
5
Sullivan, Helen W.
5
Albers, Sönke
4
Fogel, Joshua
4
Groß, Claudia
4
Krafft, Manfred
4
Mann, Andreas
4
Mukherjee, Avinandan
4
Perri, Matthew
4
Verhoef, Peter C.
4
Albaum, Gerald S.
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Bokermann, Ralf
3
Dahlhoff, Hans-Dieter
3
Diepen, Merel van
3
Donkers, Bas
3
Franses, Philip Hans
3
Hruschka, Harald
3
Limbu, Yam B.
3
Mackert, Michael
3
Mantrala, Murali K.
3
Morimoto, Mariko
3
O'Hara, Jeffrey K.
3
Park, Timothy A.
3
Poon, Patrick
3
Rollins, Brent L.
3
Ryan, Damian
3
Schwarz, Torsten
3
Sridhar, Shrihari
3
Wirthgen, Bernd
3
Ball, Jennifer Gerard
2
Battershill, Martin
2
Berndt, Ernst R.
2
Bhutada, Nilesh
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Boothby, Kate
2
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Deutscher Direktmarketing-Verband
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Europarat
1
Europäische Kommission
1
Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Institut national de la recherche agronomique <Paris>
1
MacLean Center for Clinical Medical Ethics
1
Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Agrarpolitik, Marktforschung und Wirtschaftssoziologie
1
Springer Fachmedien Wiesbaden
1
USA / Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
1
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Published in...
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Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Europäische Hochschulschriften / 5
4
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
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Source
All
ECONIS (ZBW)
617
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1
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617
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1
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Yildirim, Gokhan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
2
Donor responses to out-group beneficiary profiles in direct mail fundraising : a Canadian case study
Dougherty, Christopher Nicholas
;
Schmidt, Kirk
;
Mahon, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 123-144
Persistent link: https://www.econbiz.de/10014514762
Saved in:
3
Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost
Wang, Haijun
;
Liu, Guanmei
- In:
International transactions in operational research : a …
30
(
2023
)
6
,
pp. 3597-3624
Persistent link: https://www.econbiz.de/10014328056
Saved in:
4
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
5
Assessing the predictive performance of machine learning in direct marketing response
Choi, Youngkeun
;
Choi, Jae W.
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10015051116
Saved in:
6
Personality and psychological predictors of instagram personalized ad avoidance
Dhanya Amarnath, Debora
;
Jaidev, Uma Pricilda
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10015051168
Saved in:
7
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
8
Determinants of the development of multi-level marketing in Poland in the context of differences between generations X, Y, Z
Wadlewski, Aron-Axel
- In:
Serbian journal of management : an international …
17
(
2022
)
2
,
pp. 425-438
Persistent link: https://www.econbiz.de/10013490722
Saved in:
9
Locally produced food for restaurants : a theoretical approach for the supply chain network design
Paciarotti, Claudia
;
Mazzuto, Giovanni
;
Torregiani, …
- In:
International journal of retail and distribution management
50
(
2022
)
13
,
pp. 164-183
Persistent link: https://www.econbiz.de/10013552652
Saved in:
10
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
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