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~subject:"Direktmarketing"
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Direktmarketing
United Kingdom
7
Direct marketing
6
Großbritannien
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Marketing
6
Database-Marketing
5
Research
4
Social marketing
4
Computer-assisted marketing
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IT-gestütztes Marketing
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Internet
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Theorie
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Theory
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Behaviour change
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Brand management
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Consumer behaviour
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Database
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Database marketing
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Datenbank
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Football
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Internet marketing
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Markenführung
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Market research
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Online-Marketing
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Physics
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Relationship marketing
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Social marketing theory
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Sport
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2008-2011
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4Ps of social marketing
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Academic staff
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Attendance range
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Bibliometrics
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Bibliometrie
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Brand
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Branding
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Tapp, Alan
7
Housden, Matthew
1
Whitten, Ian
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Principles of direct, database and digital marketing
Tapp, Alan
;
Whitten, Ian
;
Housden, Matthew
-
2014
-
5. ed.
Persistent link: https://www.econbiz.de/10010227705
Saved in:
2
Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003767866
Saved in:
3
Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004919931
Saved in:
4
Principles of direct and database marketing
Tapp, Alan
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10002157728
Saved in:
5
Principles of direct and database marketing
Tapp, Alan
-
2005
-
3rd ed.
Persistent link: https://www.econbiz.de/10004817413
Saved in:
6
Principles of direct and database marketing
Tapp, Alan
-
2000
-
2. ed
Persistent link: https://www.econbiz.de/10001525059
Saved in:
7
Principles of direct and database marketing
Tapp, Alan
-
1998
Persistent link: https://www.econbiz.de/10004371540
Saved in:
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