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~subject:"Discourse Analysis"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Linguistics"
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Discourse Analysis
Konsumentenverhalten
Linguistik
1,067
Linguistics
1,018
Sprache
484
Language
452
Mehrsprachigkeit
197
Multilingualism
195
Kommunikation
155
Communication
144
Fremdsprache
95
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94
Theorie
79
Theory
79
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70
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69
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61
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61
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58
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58
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54
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54
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54
Fuzzy-Set-Theorie
54
Consumer behaviour
53
Discourse theory
46
Diskurstheorie
46
Internal communication
46
Interne Kommunikation
46
language
46
Sprachpolitik
43
Economics
42
Language policy
42
Public relations
42
Öffentlichkeitsarbeit
42
Wirtschaftswissenschaft
39
Group decision-making
37
Gruppenentscheidung
37
Deutschland
36
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36
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36
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31
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8
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45
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2
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51
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Pogacar, Ruth
7
Lowrey, Tina M.
4
Shrum, L. J.
4
Berger, Jonah
2
Kouril, Michal
2
Packard, Grant
2
Xu, Xun
2
Ahrens, Kornelia
1
Amasaka, Kakuro
1
Angle, Justin
1
Arora, Sunny
1
Bei, Lien-ti
1
Binder, Markus
1
Caigny, Arno de
1
Calvert, Gemma
1
Campbell, Kim Sydow
1
Carnevale, Marina
1
Carpenter, Thomas P.
1
Chen, Jie
1
Clarke, Rodney
1
Costello, John P.
1
Coulter, Keith S.
1
Coulter, Robin A.
1
Coussement, Kristof
1
D'Alessandro, Steven
1
Dai, Zhuoyin
1
Davis, Derick F.
1
Decock, Sofie
1
Deokar, Amit V.
1
ELDOKALI, ELSANOSI
1
Escalas, Jennifer Edson
1
Estes, Zachary
1
Fan, Wenjian
1
Forouhandeh, Behnam
1
Fritze, Martin Paul
1
Grewal, Rajdeep
1
Grinstein, Amir
1
Grönroos, Christian
1
Gélinas-Chebat, Claire
1
Hadi, Rhonda
1
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International Institute of Social and Economic Sciences
1
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Journal of business research : JBR
4
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
International journal of business communication : IJBC ; a publication of the Association of Business Communication
2
International journal of hospitality management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Bloomsbury Discourse Ser.
1
Bloomsbury discourse series
1
Consumer psychology review
1
ESMT working paper
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Emerging topics and technologies in information sytems
1
European journal of marketing
1
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
1
HEC Paris research paper series
1
Handbook of research in international marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of wine business research : IJWBR
1
Journal of business case studies
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Pro lingua
1
Proceedings of International Academic Conferences
1
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
1
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ECONIS (ZBW)
52
RePEc
1
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1
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
2
The emergence and evolution of consumer language research
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
Saved in:
3
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
4
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
5
But it was supposed to be healthy! : how expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products
Wang, Yiru
;
Xu, Xun
;
Kuchmaner, Christina A.
;
Xu, Ran
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10014370583
Saved in:
6
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
7
Global reconstruction of language models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
Saved in:
8
Intel inside : the linguistic properties of effective slogans
Hodges, Brady T.
;
Estes, Zachary
;
Warren, Caleb
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 865-886
Persistent link: https://www.econbiz.de/10014526236
Saved in:
9
Expressing and responding to customer (dis)satisfaction online : new insights from discourse and linguistic approaches
Ruytenbeek, Nicolas
;
Decock, Sofie
- In:
International journal of business communication : IJBC …
61
(
2024
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014635436
Saved in:
10
Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text
Luangrath, Andrea Webb
;
Xu, Yixiang
;
Wang, Tong
- In:
Journal of marketing research
60
(
2023
)
2
,
pp. 388-408
Persistent link: https://www.econbiz.de/10014233909
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