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07.08.1988
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23.05.1985
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Marketing-mix strategies - distribution strategy and pricing strategy
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Contracts, extracontractual incentives, and ex post behavior in franchise channel relationships
Kashyap, Vishal
;
Antia, Kersi D.
;
Frazier, Gary L.
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10009524177
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2
Organizing and managing channels of distribution
Frazier, Gary L.
-
2009
Persistent link: https://www.econbiz.de/10003836378
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