Organizing and managing channels of distribution
Year of publication: |
2009
|
---|---|
Authors: | Frazier, Gary L. |
Published in: |
Marketing-mix strategies - distribution strategy and pricing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 23-48
|
Subject: | Vertrieb | Physical distribution | Vertriebsweg | Distribution channel | Management |
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