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~subject:"Duration analysis"
~subject:"Innovation diffusion"
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Duration analysis
Innovation diffusion
Viral marketing
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Dai, Xin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Working papers / Wharton School, University of Pennsylvania / Marketing
3
International journal of consumer studies
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Faculty & research / Insead : working paper series
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Games and economic behavior
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IEEE transactions on engineering management : EM
1
IMA journal of management mathematics
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
Information technology and management
1
Innovation: organization & management : IOM
1
International journal of advertising : the review of marketing communications
1
International journal of enterprise network management : IJENM
1
International journal of markets and business systems
1
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal for global business advancement : JGBA
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of research in marketing and entrepreneurship
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Journal of retailing and consumer services
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MIS quarterly
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Management information systems : mis quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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ECONIS (ZBW)
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A multi-generational diffusion model with social media effects and pre-launch forecasting of smart phone
Li, Yinxing
;
Terui, Nobuhiko
-
2021
Persistent link: https://www.econbiz.de/10013445678
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2
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
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3
The dynamic impact of electronic word-of mouth on movie box office sales : based on innovation diffusion theory
Yang, Yiwen
;
Liu, Chuxuan
;
Cheng, Li-Chen
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3384-3396
Persistent link: https://www.econbiz.de/10014340951
Saved in:
4
How online reviews with different influencing factors affect the diffusion of new products
Sun, Bing
;
Kang, Min
;
Zhao, Shunyao
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1377-1396
Persistent link: https://www.econbiz.de/10014325988
Saved in:
5
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
6
Need for uniqueness and word of mouth in disruptive innovation adoption : the context of self-quantification
Zhao, Zhenzhen
;
Haikel-Elsabeh, Marie
;
Baudier, Patricia
; …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
6
,
pp. 2006-2016
Persistent link: https://www.econbiz.de/10014313905
Saved in:
7
Mobile wallet app engagement and word of mouth recommendation : an exploration of antecedents
Shekhar, Rishabh
;
Jaidev, Uma Pricilda
- In:
International journal of enterprise network management …
14
(
2023
)
1/2
,
pp. 161-192
Persistent link: https://www.econbiz.de/10014281225
Saved in:
8
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
9
Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo
;
Ferreira, Pedro
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 401-430
Persistent link: https://www.econbiz.de/10013286233
Saved in:
10
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
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