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~subject:"Dynamic capabilities"
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Search: subject:"Social CRM"
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Dynamic capabilities
Relationship marketing
44
Beziehungsmarketing
43
Social Web
37
Social web
37
Social CRM
34
social CRM
17
Internet marketing
16
Online-Marketing
16
CRM
15
Social media
9
customer relationship management
8
Social Media
7
social media
7
Firm performance
6
Unternehmenserfolg
6
Consumer behaviour
5
Konsumentenverhalten
5
Social network
5
Soziales Netzwerk
5
Strategic management
5
Strategisches Management
5
Viral marketing
5
Facebook
4
Marketing management
4
Marketingmanagement
4
Structural equation model
4
Strukturgleichungsmodell
4
Twitter
4
Virales Marketing
4
Customer Relationship Management (CRM)
3
Customer engagement
3
Customer integration
3
Customer relationship management
3
Dynamische Kompetenzen
3
KMU
3
Kundenintegration
3
Performance measurement
3
Performance-Messung
3
SEM
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Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Guha, Sushmita
1
Harrigan, Paul
1
Kim, Hyun Gon
1
Soutar, Geoffrey N.
1
Thrassou, Alkis
1
Vrontis, Demetris
1
Wang, Zhan
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
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ECONIS (ZBW)
3
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1
Examining the role of
social
CRM
capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
2
Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
3
Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan
;
Kim, Hyun Gon
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
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