//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"E-commerce"
~subject:"Germany"
~subject:"Markenführung"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Wiedmann, Klaus-Peter"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
Germany
Markenführung
Consumer behaviour
45
Konsumentenverhalten
45
Deutschland
26
Luxury goods
24
Luxusgüter
24
Brand management
16
Marketing management
15
Marketingmanagement
15
Beziehungsmarketing
14
Brand image
14
Markenimage
14
Marketing
14
Relationship marketing
14
Theorie
13
Theory
13
Corporate reputation
12
Firmenimage
12
Market research
11
Marktforschung
11
Perception
9
Wahrnehmung
9
Brand
8
Markenartikel
8
Open Source
8
Open source
8
Social Web
8
Social web
8
Electronic Commerce
7
Energiewirtschaft
6
Energy sector
6
Reputation
6
Target group
6
Zielgruppe
6
Corporate culture
5
EU countries
5
EU-Staaten
5
Internet marketing
5
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
Book / Working Paper
68
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Aufsatz im Buch
13
Book section
13
Language
All
German
22
English
21
Author
All
Wiedmann, Klaus-Peter
43
Hennigs, Nadine
16
Klarmann, Christiane
5
Langner, Sascha
5
Schmidt, Steffen
5
Walsh, Gianfranco
5
Buxel, Holger
4
Frenzel, Tobias
4
Behrens, Stefan
3
Haase, Janina
3
Labenz, Franziska
3
Buckler, Frank
2
Klee, Alexander
2
Wuestefeld, Thomas
2
Aiello, Gaetano
1
Alves de Freitas, Maria
1
Bettels, Jannick
1
Buxel, Holger Henning
1
Carduck, Juliane
1
Christodoulides, George
1
Donvito, Raffaele
1
Duvenhorst, Carsten
1
Fombrun, Charles J.
1
Friedlandt, Jens
1
Godey, Bruno
1
Hennings, Nadine
1
Karampournioti, Evmorfia
1
Kassubek, Martin
1
Kudlińska, Mariola
1
König, Jan C. L.
1
Ludewig, Dirk
1
Matijevic, A.
1
Pankalla, Lars
1
Pederzoli, Daniele
1
Raffée, Hans
1
Seegebarth, Barbara
1
Wüstefeld, Thomas
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
5
Marketing : ZFP ; journal of research and management
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Corporate reputation review : an international journal
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of business research : JBR
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of product & brand management
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Die Bank
1
Dienstleistungsorientierung in der universitären Ausbildung : mehr Qualität im betriebswirtschaftlichen Studium ; Festschrift für Prof. Dr. Ursula Hansen zum 60. Geburtstag
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Herausforderungen an das HR-Management : neue Aufgaben und Lösungsansätze in der Finanzindustrie
1
International journal of services technology and management
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
New economy in kleinen und mittleren Unternehmen
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The journal of consumer marketing
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
1
Wirtschaftskrise und Unternehmensreputation - Herausforderungen und Lösungsansätze : Dokumentation des 56. Führungsgesprächs vom 3. April 2009
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Energiewirtschaft : ZfE
1
more ...
less ...
Source
All
ECONIS (ZBW)
43
Showing
1
-
10
of
43
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
2
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
3
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
Future research directions based on a critical assessment of reputation management in practice : a German perspective
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 217-223
Persistent link: https://www.econbiz.de/10011794933
Saved in:
6
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
7
Brand equity valuation through big data intelligence
Schmidt, Steffen
;
Buckler, Frank
;
Langner, Sascha
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10011561882
Saved in:
8
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
9
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
10
Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->