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~subject:"E-commerce"
~subject:"Web 2.0-Technologien"
~type_genre:"Book section"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Wörterbuch"
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495
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E-commerce adoption and small business in the global marketplace : tools for optimization
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E-marketing ; Vol. 3
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Enhancing knowledge development in marketing ; Vol. 21
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Impact of e-commerce on consumers and small firms
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Phantom ex machina : digital disruption's role in business model transformation
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Branding and sustainable competitive advantage : building virtual presence
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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China-focused cases : selected winners of the CEIBS global case contest
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Collective creativity for responsible and sustainable business practice
1
Comparative advantage in the knowledge economy : a national and organizational resource
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Connected marketing : the viral, buzz and word of mouth revolution
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
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ECONIS (ZBW)
176
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1
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
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2
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
3
From books to blogs : the digitalization journey of a contentpreneur
Mostafa, Hend
;
Apaydin, Marina
;
Gold, Shaun
;
Hammoda, Basel
- In:
Contemporary entrepreneurship : global perspectives and …
,
(pp. 9-18)
.
2024
Persistent link: https://www.econbiz.de/10014537230
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4
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
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5
Self-employed entrepreneurs' digital mindset
Rosenstand, Claus Andreas Gram Foss
;
Henriksen, Thomas Duus
- In:
Entrepreneurship in the Digital Era : Case Studies, …
,
(pp. 73-94)
.
2023
Persistent link: https://www.econbiz.de/10014431376
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6
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
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7
Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
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8
Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
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9
Specifics of online reputation management of hotel services intermediaries and their role in reputation creation
Kvítková, Zuzana
;
Petrů, Zdenka
- In:
Online reputation management in destination and …
,
(pp. 91-110)
.
2023
Persistent link: https://www.econbiz.de/10014284888
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10
Relevance of social media management in online reputation building in tourism and hospitality : case of Finland
Kushcheva, Natalia
;
Eilola, Tiia-Mari
- In:
Online reputation management in destination and …
,
(pp. 163-174)
.
2023
Persistent link: https://www.econbiz.de/10014287193
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