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~subject:"ERP-System"
~subject:"Internet marketing"
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ERP-System
Internet marketing
Innovation adoption
4,452
Innovationsakzeptanz
4,450
Consumer behaviour
1,806
Konsumentenverhalten
1,805
Innovationsdiffusion
1,497
Innovation diffusion
1,487
technology adoption
1,097
Technology adoption
898
Technischer Fortschritt
608
Technological change
595
Electronic Banking
547
Electronic banking
547
Mobile communications
473
Mobilkommunikation
473
Innovation
443
Mobile Business
441
Mobile business
441
Information technology
394
Informationstechnik
394
Online retailing
392
Online-Handel
392
Electronic Commerce
376
E-commerce
371
Mobile application
320
Mobile Anwendung
318
India
315
Indien
298
Technologiewahl
297
Theorie
297
Social Web
289
Social web
289
Deutschland
287
Germany
287
Theory
283
Technology choice
282
TAM
277
Technology Adoption
270
USA
263
United States
260
Agricultural technology
253
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Undetermined
140
Free
44
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Article
257
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19
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238
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238
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20
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20
Collection of articles of several authors
4
Graue Literatur
4
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Sammelwerk
4
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2
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English
274
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2
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Akram, Umair
3
Bobek, Samo
3
Wirtz, Bernd W.
3
Alamanos, Eleftherios
2
Alarcón-del-Amo, María-del-Carmen
2
Alharbi, Esraa
2
Almalki, Maram Abdulrahman
2
Almohammadi, Randa
2
Arnita, Devi
2
Au, Norman
2
Ayeh, Julian K.
2
Bamufleh, Dalal
2
Chen, Charlie C.
2
Deschoolmeester, Dirk
2
Devos, Jan
2
El-Gohary, Hatem
2
Groene, Nicole
2
Göttel, Vincent
2
Jiang, Yushi
2
Kamhawi, Emad M.
2
Langer, Paul F.
2
Law, Chun Hung Roberts
2
Lorenzo-Romero, Carlota
2
Mouakket, Samar
2
Naqvi, Mishal Hasnain
2
Naqvi, Muhammad Hasnain Abbas
2
Nasution, Reza Ashari
2
Ratten, Vanessa
2
Schumann, Jan Hendrik
2
Thurasamy Ramayah
2
Vatanparast, Ramin
2
Zabukovs̆ek, Simona Sternad
2
Aakash, Aakash
1
Abad, Cristina
1
Abd Hamed, Adel
1
Abdolvand, Neda
1
Abdullah, A. B. M.
1
Abu Bakar, Abdul Rahim
1
Abushakra, Ahmad
1
Agag, Gomaa M.
1
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Kassel University Press GmbH
1
Universität Kassel
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Journal of business research : JBR
8
International journal of enterprise information systems : an official publication of the Information Resources Management Association
7
International journal of internet marketing and advertising : IJIMA
7
Cogent business & management
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of advertising : the review of marketing communications
5
International journal of business information systems : IJBIS
5
Journal of internet commerce
5
Journal of retailing and consumer services
5
Information systems management
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
Business process management journal
2
E-marketing ; Vol. 2
2
E-marketing ; Vol. 3
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems and e-business management : ISeB
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of euromarketing
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of global marketing
2
Journal of marketing
2
Journal of open innovation : technology, market, and complexity
2
Journal of small business and enterprise development
2
Management information systems : mis quarterly
2
Marketing i menedžment innovacij : m&mi
2
Marketing intelligence & planning
2
Organizational advancements through enterprise information systems : emerging applications and development
2
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ECONIS (ZBW)
276
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91
User acceptance of enterprise resource planning systems : a study in small and medium enterprises in Vietnam
Le, Minh-Duc
- In:
International journal of entrepreneurship and …
25
(
2021
)
1
,
pp. 72-104
Persistent link: https://www.econbiz.de/10012509789
Saved in:
92
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
93
Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari
;
Arnita, Devi
;
Azzahra, Dwine Fatimah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
Saved in:
94
Would you like to shop via mobile app technology? : the technology acceptance model, social factors and purchase intention
Vahdat, Arash
;
Alizadeh, Ali
;
Quach, Sara
;
Hamelin, Nicolas
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10012668427
Saved in:
95
Why do Generation Y consumers adopt online luxury technologies : a values approach
Erdogmus, Irem Eren
;
Eskiyenentürk, Gülsu
;
Arslan, …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 341-353
Persistent link: https://www.econbiz.de/10012668464
Saved in:
96
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
97
User acceptance of enterprise resource planning (ERP) systems in higher education institutions : a conceptual model
Bamufleh, Dalal
;
Almalki, Maram Abdulrahman
; …
- In:
International journal of enterprise information systems …
17
(
2021
)
1
,
pp. 144-163
Persistent link: https://www.econbiz.de/10012496511
Saved in:
98
How SoLoMo-based product recommendations influence consumers' acceptance intention : the moderating role of gender
Zhu, Dong Hong
;
He, Qi
;
Chang, Ya Ping
- In:
International journal of services technology and …
27
(
2021
)
1/2
,
pp. 129-142
Persistent link: https://www.econbiz.de/10012503733
Saved in:
99
Employees' attitude toward ERP systems' use in Europe and India : comparing two TAM-based studies
Zabukovs̆ek, Simona Sternad
;
Bobek, Samo
;
Štrukelj, Tjaša
- In:
Cross-cultural exposure and connections : intercultural …
,
(pp. 29-69)
.
2021
Persistent link: https://www.econbiz.de/10012270509
Saved in:
100
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
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