Gu, Vicky Ching; Schniederjans, Marc J.; Cao, Ray Qing - In: International journal of quality innovation 1 (2015) 6, pp. 1-17
. Incorporating Task-Technology Fit theory with a network externalities model, we develop a novel approach in customer relations … management (CRM) software adoption. An empirical study using Partial Least Squares (PLS) on data from US supply chain managers is …