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~subject:"EU-Staaten"
~subject:"Grauer Markt"
~subject:"Markenführung"
~type_genre:"Book section"
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Economic law as an economic good : its rule function and its tool function in the competition of systems
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Handbook of research on counterfeiting and illicit trade
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Internationalisierung des Rechts und seine ökonomische Analyse
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Legal strategies : how corporations use law to improve performance
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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The global challenge of intellectual property rights
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ECONIS (ZBW)
21
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1
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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2
Are two better than one? : modelling the complementarity between patents and trademarks across industries
Llerena, Patrick
;
Millot, Valentine
- In:
Trademarks and their role in innovation, …
,
(pp. 184-211)
.
2021
Persistent link: https://www.econbiz.de/10012597140
Saved in:
3
Trademarks and their association with Kirznerian entrepreneurs
Lyalkov, Serhiy
;
Carmona, Mónica
;
Congregado, Emilio
; …
- In:
Trademarks and their role in innovation, …
,
(pp. 261-289)
.
2021
Persistent link: https://www.econbiz.de/10012597148
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4
Online brand protection
Chikada, Akino
;
Gupta, Anil
- In:
Handbook of research on counterfeiting and illicit trade
,
(pp. 340-365)
.
2017
Persistent link: https://www.econbiz.de/10011750957
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5
Ambush Marketing
Wulf, Julia
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 319-344)
.
2014
Persistent link: https://www.econbiz.de/10010354038
Saved in:
6
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
7
Trademarks, brands, and competition
Davis, Jennifer
;
Maniatis, Spyros
- In:
Trademarks, brands, and competitiveness
,
(pp. 119-137)
.
2013
Persistent link: https://www.econbiz.de/10009758701
Saved in:
8
The strategic use of legal margins : how to introduce an extension of someone else’s brand
Petty, Ross D.
- In:
Legal strategies : how corporations use law to improve …
,
(pp. 317-333)
.
2010
Persistent link: https://www.econbiz.de/10003936798
Saved in:
9
Trademarks, brands, and competition
Davis, Jennifer
;
Maniatis, Spyros
- In:
Trademarks, brands, and competitiveness
,
(pp. 119-137)
.
2010
Persistent link: https://www.econbiz.de/10003972908
Saved in:
10
Worldwide trademark management
Niebel, Rembert
- In:
Economic law as an economic good : its rule function …
,
(pp. 233 - 239)
.
2009
Persistent link: https://www.econbiz.de/10014562378
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