Thayyib, P. V.; Anwar, Imran; M. M., Sulphey; Yasin, Naveed - In: Cogent business & management 11 (2024) 1, pp. 1-22
effects of consumer awareness variables viz. unhealthy product knowledge (PK), brand expertise (BE), perceived price and tax …' purchase intention toward unhealthy products. The study used a between-subjects experimental design to form control (n = 341 … effect on purchase intentions, the government can maximize revenue by taxing unhealthy products, thereby protecting public …