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~subject:"Einzelhandel"
~subject:"Interactive media"
~subject:"Mensch-Maschine-System"
~type_genre:"Aufsatz in Zeitschrift"
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Einzelhandel
Interactive media
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Outdoor advertising
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Cho, Chang-Hoan
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International journal of advertising : the review of marketing communications
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
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An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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