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~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
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Einzelhandel
Marketingmanagement
Consumer behaviour
5,227
Konsumentenverhalten
5,225
Theorie
760
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760
Deutschland
670
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667
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422
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422
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375
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270
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245
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244
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222
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212
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186
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184
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179
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137
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136
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Gröppel-Klein, Andrea
4
Keller, Kevin Lane
4
Renko, Sanda
4
Grewal, Dhruv
3
Homburg, Christian
3
Bonetti, Francesca
2
Brune, Guido
2
Brüggemann, Philipp
2
Capriello, Antonella
2
De Canio, Francesca
2
Diehl, Sandra
2
Elder, Ryan S.
2
Gendel-Guterman, Hanna
2
Gierl, Heribert
2
Ieva, Marco
2
Jeschke, Kurt
2
Jürgens, Ulrich
2
Kölzer, Brigitte
2
M. S. Mahrinasari
2
Martinelli, Elisa
2
McKenzie, Brent
2
Merkle, Wolfgang
2
Míková, Ladislava
2
Pantano, Eleonora
2
Peracchio, Laura A.
2
Perry, Patsy
2
Pfeffermann, Nicole
2
Purper, Guido
2
Rajagopal
2
Riboldazzi, Sabina
2
Röhle, Matthias
2
Salvietti, Giada
2
Schmalen, Helmut
2
Schramm-Klein, Hanna
2
Schröder, Hendrik
2
Schuckel, Marcus
2
Schulz, Bernhard
2
Schulz, Ferdinand
2
Siddiqui, Noreen
2
Smith, Stephen A.
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Fördergesellschaft Marketing an der Universität Augsburg
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Europäische Hochschulschriften / 5
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Brick & mortar shopping in the 21st century
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Measuring and managing brands
6
Gabler Edition Wissenschaft
5
Konsum und Verhalten
5
Retailing in emerging markets : a policy and strategy perspective
5
Retailing in the 21st century : current and future trends
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Schriften zum Marketing
4
Sensory marketing : research on the sensuality of products
4
Strategic market creation : a new perspective on marketing and innovation management
4
Cracking the code : leveraging consumer psychology to drive profitability
3
DUV : Wirtschaftswissenschaft
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Enhancing customer engagement through location-based marketing
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbook of research on customer engagement
3
Handbook of research on retailer-consumer relationship development
3
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
3
Marketing im gesellschaftlichen Dialog
3
Markt und Konsum
3
New perspectives on critical marketing and consumer society
3
Theoretische Fundierung und praktische Relevanz der Handelsforschung
3
Using influencer marketing as a digital business strategy
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advanced technologies management for retailing : frameworks and cases
2
Advances in services marketing
2
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
2
Challenges for the trade of Central and Southeast Europe
2
Channel strategies and marketing mix in a connected world
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Customer relationship management in electronic markets
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Digital marketing strategies and models for competitive business
2
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
2
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ECONIS (ZBW)
427
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1
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
2
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
Saved in:
3
Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
- In:
Using influencer marketing as a digital business strategy
,
(pp. 288-310)
.
2024
Persistent link: https://www.econbiz.de/10014462525
Saved in:
4
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
5
An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
Saved in:
6
Neuromarketing as a digital marketing strategy to unravel the evolution of marketing communication
Millagala, Kavindu
;
Gunasinghe, Nandana
- In:
Applying business intelligence and innovation to …
,
(pp. 81-105)
.
2024
Persistent link: https://www.econbiz.de/10014540544
Saved in:
7
Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
Saved in:
8
Metaverse and brand : a futuristic approach of digital marketing strategy for luxury brand - India's hidesign
Sahdev, Supriya Lamba
;
Krishnan, Chitra
- In:
New business frontiers in the metaverse
,
(pp. 91-99)
.
2024
Persistent link: https://www.econbiz.de/10014580626
Saved in:
9
TABST: a next-gen AI model unveiling personalized recommendations and targeted marketing
Nag, Diotima
;
Mandal, Unmesh
- In:
AI-driven marketing research and data analytics
,
(pp. 342-359)
.
2024
Persistent link: https://www.econbiz.de/10014559106
Saved in:
10
Green marketing mix strategy and fast-moving consumer goods purchase behaviour during COVID-19 pandemic : experiences from Malaysia
Ling, Khoo Shen
;
Siti Haslina Md Harizan
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 15-33)
.
2023
Persistent link: https://www.econbiz.de/10013540553
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