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~subject:"Electronic Commerce"
~subject:"Mobile communications"
~subject:"Pharmaceuticals"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Electronic Commerce
Mobile communications
Pharmaceuticals
Direct marketing
834
Direktmarketing
831
Consumer behaviour
170
Konsumentenverhalten
170
Advertising effects
120
Werbewirkung
120
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113
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107
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107
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100
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100
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97
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97
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84
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84
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80
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80
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69
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69
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66
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66
Pharmaceutical industry
60
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60
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44
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44
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33
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30
direct marketing
29
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27
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25
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25
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25
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24
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24
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23
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144
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29
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11
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13
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Aikin, Kathryn J.
5
Park, Jin Seong
5
Sullivan, Helen W.
5
Fogel, Joshua
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Berndt, Ernst R.
3
Betts, Kevin R.
3
Limbu, Yam B.
3
Liu, Qiang
3
Mackert, Michael
3
Amirkhanpour, Monaliz
2
Ball, Jennifer Gerard
2
Becker, Michael
2
Boudewyns, Vanessa
2
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2
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2
Huhmann, Bruce A.
2
Joseph, Mathew
2
Ju, Ilwoo
2
Kalyanaram, Gurumurthy
2
Koku, Paul Sergius
2
Kondo, Fumiyo N.
2
Lee-Wingate, Sooyeon Nikki
2
Myers, Susan D.
2
Nakahara, Mariko
2
O'Donoghue, Amie C.
2
Palihawadana, Dayananda
2
Perri, Matthew
2
Reid, Leonard N.
2
Spake, Deborah F.
2
Stafford, Marla Royne
2
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2
Uwadaira, Yasuhiro
2
Vrontis, Demetris
2
Williams, Pamela A.
2
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2
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2
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1
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
MacLean Center for Clinical Medical Ethics
1
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Health marketing quarterly
31
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
Journal of targeting, measurement and analysis for marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Leitfaden Online-Marketing ; [Bd. 1]
3
The journal of law & economics
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Handbook of research in mobile business : technical, methodological, and social perspectives
2
Handbook of research on mobile marketing management
2
International journal of pharmaceutical and healthcare marketing
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of public policy & marketing
2
Marketing letters : a journal of research in marketing
2
Applied economics
1
Cogent business & management
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct marketing : an international journal
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Direct store delivery : concepts, applications and instruments
1
Economic affairs : journal of the Institute of Economic Affairs
1
Electronic commerce research and applications
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Frontiers in health policy research
1
Handbook of research on business model innovation through disruption and digitalization
1
Information economics and policy : IEP
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Innovative business practices : prevailing a turbulent era
1
International business and economics research journal
1
International journal of consumer studies
1
International journal of electronic business
1
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ECONIS (ZBW)
173
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1
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173
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1
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
2
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
Saved in:
3
Direct-to-consumer eCommerce (D2C) business model : the dilemma of getting it right
Sharma, Neha
;
Dutta, Nirankush
- In:
Handbook of research on business model innovation …
,
(pp. 275-296)
.
2023
Persistent link: https://www.econbiz.de/10014281852
Saved in:
4
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
5
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
6
Online sales : a direct marketing opportunity for rural farms?
O'Hara, Jeffrey K.
;
Low, Sarah A.
- In:
Journal of agricultural and applied economics : JAEE
52
(
2020
)
2
,
pp. 222-239
Persistent link: https://www.econbiz.de/10012268967
Saved in:
7
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
8
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
9
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
10
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
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