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~subject:"Electronic Commerce"
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Electronic Commerce
Internet marketing
51
Online-Marketing
50
Search engine
49
Suchmaschine
49
Auction theory
27
Auktionstheorie
27
Advertising effects
26
Werbewirkung
26
sponsored search
20
Advertising
18
Sponsored search
18
Werbung
14
Consumer behaviour
13
Konsumentenverhalten
13
sponsored search advertising
13
Information behaviour
12
Informationsverhalten
12
Internet-Auktion
12
Online auction
12
Auction
11
Auktion
10
Preismanagement
9
Pricing strategy
9
E-commerce
7
Sponsored search advertising
6
online advertising
6
Online Advertising
5
Online advertising
5
Online retailing
5
Online-Handel
5
Sponsored Search Auctions
5
Agency theory
4
Bayes-Statistik
4
Bayesian inference
4
Common Agency
4
Delegation
4
Prinzipal-Agent-Theorie
4
Social Web
4
Social web
4
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English
7
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Basu, Preetam
2
Rakshit, Krishanu
2
Tunuguntla, Vaishnavi
2
Aydin, Goker
1
Ba, Sulin
1
Fan, Ming
1
Feng, Yue
1
Ghosh, Debabrata
1
Hu, Shanshan
1
Huang, Lihua
1
Hui, Xiang
1
Krämer, Jan
1
König, Andreas
1
Liu, Meng
1
Lu, Xianghua
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Sun, Haoyan
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Tan, Yong
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Ye, Shengqi
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Zierke, Oliver
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European journal of operational research : EJOR
2
Information systems research : ISR
2
CESifo working papers
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
7
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1
Quality certificates alleviate consumer aversion to
sponsored
search
advertising
Hui, Xiang
;
Liu, Meng
-
2022
We study consumer response towards
sponsored
search
advertising and how to improve advertising performance on a large e …
Persistent link: https://www.econbiz.de/10013342873
Saved in:
2
Innovation and competition in the digital economy : implications for Internet Platformsp, telecommunications networks and data sharing initiatives
Zierke, Oliver
-
2021
Persistent link: https://www.econbiz.de/10013341602
Saved in:
3
Bidding for an optimal portfolio of keywords in
sponsored
search
advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
4
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
5
Sponsored
search
advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
6
Sponsored
search
marketing : dynamic pricing and advertising for an online retailer
Ye, Shengqi
;
Aydin, Goker
;
Hu, Shanshan
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1255-1274
Persistent link: https://www.econbiz.de/10011293393
Saved in:
7
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
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