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~subject:"Electronic Commerce"
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Search: subject:"background music"
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Electronic Commerce
Music
14
Musik
14
Consumer behaviour
12
Konsumentenverhalten
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Music industry
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Musikwirtschaft
12
Background music
11
Advertising effects
5
Werbewirkung
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Advertising
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Werbung
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Consumer behavior
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Einzelhandel
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Retail trade
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Accent
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Advertising effectiveness in radio
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Arousal
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Atmospheric cues
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Brand management
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Brand-fit music
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E-commerce
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Field experiment
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Gender
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Geschlecht
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Job satisfaction
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Markenführung
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Music tempo
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Perception
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Spokesperson's gender
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Spokesperson's voice
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background music
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Baker, Julie
1
Ding, Cherng G.
1
Lin, Chien-hung
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Wakefield, Kirk
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Wakefield, Robin
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Wang, Liz
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Electronic commerce research and applications
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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Is
background
music
effective on retail websites?
Wang, Liz
;
Baker, Julie
;
Wakefield, Kirk
;
Wakefield, Robin
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011729452
Saved in:
2
How does
background
music
tempo work for online shopping?
Ding, Cherng G.
;
Lin, Chien-hung
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 299-307
Persistent link: https://www.econbiz.de/10009730236
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