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Emerging economies
Turkey
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Bodur, Muzaffer
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Chauri, Pervez N.
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Cobanoglu, Emine
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Dirsehan, Taşkın
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Erdogmus, Irem Eren
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Erdoğmuş, İrem Eren
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Eren-Erdogmus, Irem
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Karadag, Gizem Merve
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European journal of marketing : EJM
1
International marketing review
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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Digitization of luxury fashion by building an omnichannel dream
Karadag, Gizem Merve
;
Erdogmus, Irem Eren
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 233-256)
.
2021
Persistent link: https://www.econbiz.de/10012492598
Saved in:
2
Exploring local vs global brand associations in an emerging market using BCM technique
Eren-Erdoğmuş, İrem
;
Dirsehan, Taşkın
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10011748652
Saved in:
3
Internationalization of emerging market firms : the case of Turkish retailers
Eren-Erdogmus, Irem
;
Cobanoglu, Emine
;
Yalcın, Muge
; …
- In:
International marketing review
27
(
2010
)
3
,
pp. 316-337
Persistent link: https://www.econbiz.de/10003988073
Saved in:
4
International strategies of emerging market firms : standardization in brand management revisited
Erdoğmuş, İrem Eren
;
Bodur, Muzaffer
;
Yilmaz, Cengiz
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1410-1436
Persistent link: https://www.econbiz.de/10008661715
Saved in:
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