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~subject:"Emotion"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Emotion
Markenartikel
Consumer behaviour
49,615
Konsumentenverhalten
49,586
Relationship marketing
6,861
Beziehungsmarketing
6,860
Brand management
5,846
Markenführung
5,846
Brand image
5,447
Markenimage
5,447
Customer satisfaction
4,643
Kundenzufriedenheit
4,642
Online retailing
4,071
Online-Handel
4,071
Dienstleistungsqualität
3,668
Service quality
3,668
Social Web
3,650
Social web
3,650
Theory
3,539
Internet marketing
3,537
Online-Marketing
3,534
Theorie
3,533
Brand
3,203
USA
2,943
United States
2,935
Einzelhandel
2,919
Retail trade
2,919
Advertising effects
2,728
Werbewirkung
2,728
E-commerce
2,505
Electronic Commerce
2,491
Viral marketing
2,267
Virales Marketing
2,267
Experiment
2,217
Advertising
2,114
Werbung
2,083
Confidence
1,970
Vertrauen
1,967
Preismanagement
1,652
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5,480
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Septianto, Felix
32
Han, Heesup
30
Phau, Ian
27
Loureiro, Sandra Maria Correia
22
Sarkar, Abhigyan
22
Diamantopoulos, Adamantios
18
Bagozzi, Richard P.
16
Dawes, John
15
Mattila, Anna S.
15
Kemp, Elyria
14
Sarkar, Juhi Gahlot
14
Japutra, Arnold
13
Bang, Nguyen
12
Fetscherin, Marc
12
Gierl, Heribert
12
Romaniuk, Jenni
12
Ko, Eunju
11
Prashar, Sanjeev
11
Rajagopal
11
Ekinci, Yuksel
10
Guzman, Francisco
10
Hwang, Jinsoo
10
Johnson, Lester W.
10
Melewar, T. C.
10
Ahn, Jiseon
9
Eisingerich, Andreas B
9
Fitzsimons, Gavan J.
9
Grappi, Silvia
9
Hanks, Lydia
9
Herrmann, Andreas
9
Hyun, Sunghyup Sean
9
Jang, Soocheong
9
Keller, Kevin Lane
9
Khan, Imran
9
Kumar, Vikas
9
Paul, Justin
9
Pham, Michel T.
9
Pinto, Diego Costa
9
Prayag, Girish
9
Valette-Florence, Pierre
9
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Journal of business research : JBR
377
Journal of retailing and consumer services
267
The journal of brand management : an international journal
192
The journal of product & brand management
182
Psychology & marketing
114
International journal of hospitality management
100
Journal of consumer research : JCR ; an interdisciplinary bimonthly
78
European journal of marketing : EJM
74
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
64
Asia Pacific journal of marketing and logistics
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
International journal of consumer studies
53
Marketing letters : a journal of research in marketing
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
The journal of consumer marketing
46
Journal of the Academy of Marketing Science
43
Tourism management : research, policies, practice
42
European journal of marketing
41
International journal of advertising : the review of marketing communications
41
Journal of travel and tourism marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of contemporary hospitality management
40
Journal of fashion marketing and management
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of marketing research : JMR
39
Marketing intelligence & planning
39
Journal of international consumer marketing
38
Journal of strategic marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : innovations in planning and applied research
36
Journal of marketing management : MM
35
The journal of services marketing
35
Cogent business & management
33
Journal of promotion management : JPM
32
Journal of marketing
31
Journal of retailing
30
Journal of consumer research : JCR ; an interdisciplinary journal
29
The international review of retail, distribution and consumer research
29
International marketing review
28
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ECONIS (ZBW)
5,480
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1
Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper
;
Su, Ye
- In:
Studies in agricultural economics
125
(
2023
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
Saved in:
2
Open-ended emotive projection test : a nondeterministic method for understanding consumers' emotional reactions to innovative food processing technologies
Altintzoglou, Themistoklis
;
Heide, Morten
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 200-219
Persistent link: https://www.econbiz.de/10014567157
Saved in:
3
The effect of social proximity, attribution, and guilt on accepting dysfunctional customer behavior
Tomazelli, Joana Boesche
;
Rohden, Simoni F.
;
Espartel, …
- In:
Service business
18
(
2024
)
1
,
pp. 133-159
Persistent link: https://www.econbiz.de/10014504746
Saved in:
4
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
5
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
6
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
7
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
8
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
9
Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry
Müller, Steffen
;
Seiler, Roger
;
Völkle, Melanie
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 303-320
Persistent link: https://www.econbiz.de/10014584482
Saved in:
10
Platformised possessions and relational labour
Denegri-Knott, Janice
;
Jenkins, Rebecca
;
Molesworth, Mike
; …
- In:
Marketing theory
24
(
2024
)
1
,
pp. 23-44
Persistent link: https://www.econbiz.de/10014631379
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