Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry
Year of publication: |
2024
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Authors: | Müller, Steffen ; Seiler, Roger ; Völkle, Melanie |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 66.2024, 2/3, p. 303-320
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Subject: | Net Emotional Value | Net Promoter Score | emotions | customer feedback metrics | Emotion | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Mobiltelefon | Mobile phone |
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