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~subject:"Emotion"
~subject:"Markenimage"
~subject:"Wohltätigkeit"
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Search: subject:"Self construal"
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Emotion
Markenimage
Wohltätigkeit
Consumer behaviour
89
Konsumentenverhalten
89
Self-construal
86
self-construal
45
Personality psychology
32
Persönlichkeitspsychologie
32
Brand image
22
Beziehungsmarketing
21
Relationship marketing
21
Brand management
19
Markenführung
19
Advertising effects
15
Werbewirkung
15
Cultural identity
13
Kulturelle Identität
13
Brand
11
Markenartikel
11
Customer satisfaction
10
Kundenzufriedenheit
10
Advertising
9
Dienstleistungsqualität
9
Ethics
9
Experiment
9
Fundraising
9
Interdependent self-construal
9
Service quality
9
Social Web
9
Social web
9
Werbung
9
interdependent self-construal
9
Charity
8
Comparison
8
Ethik
8
Gender
8
USA
8
United States
8
Vergleich
8
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1
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41
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40
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40
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1
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1
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English
40
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1
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Xu, Jie
3
Chen, Chunfeng
2
Simpson, Bonnie
2
Zhang, Depeng
2
Allen, Alexis M.
1
Bae, Hyeyoon
1
Baskentli, Sara
1
Bernritter, Stefan F.
1
Birau, Ramona
1
Cai, Fengyan
1
Chan, Eugene Y.
1
Chang, Hua
1
Chen, Long
1
Chen, Pei-Chi
1
Chen, Yanyan
1
Chen, Zengxiang
1
Choi, Woo Jin
1
Doh, Sun-Jae
1
Eilert, Meike
1
Fazli-Salehi, Reza
1
Hadi, Rhonda
1
Han, Boya
1
Hawaldar, Iqbal Thonse
1
Hoang Sinh Nguyen
1
Hou, Jiayi
1
Houston, Michael J.
1
Hsieh, Meng-Hua
1
Huang, Yunhui
1
Jain, Shailendra Pratap
1
Jayne, Krisjanous
1
Jo, Sang Hyun
1
Johnson, Kim K. P.
1
Jun, Sung Youl
1
Keller, L. R.
1
Kim, Boha
1
Kim, Eun-Ho
1
Kim, Hyuksoo
1
Kim, Jae-eun
1
Kim, Kyung Ho
1
Kim, Pielah
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of consumer studies
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of nonprofit & public sector marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Economic research
1
European journal of marketing : EJM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
Journal of Happiness Studies
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of philanthropy and marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
40
RePEc
1
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41
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1
The impact of
self-construal
on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
2
The effect of
self-construal
on solo dining intentions : an empirical study of Chinese consumers
Yan, An
;
Ren, Zhanzhi
;
Pei, Feng
;
Zhu, Xiaoxi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 697-714
Persistent link: https://www.econbiz.de/10014486771
Saved in:
3
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
4
How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective
Chen, Chunfeng
;
Zhang, Depeng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 315-330
Persistent link: https://www.econbiz.de/10014521313
Saved in:
5
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
6
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer
self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
7
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
8
Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi
;
Han, Boya
;
Chen, Long
;
Zhang, Ke
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
Saved in:
9
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
10
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
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