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~subject:"Emotion"
~subject:"Sponsorship"
~subject:"Sports marketing"
~subject:"Tourismus"
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Search: subject_exact:"Experience marketing"
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Emotion
Sponsorship
Sports marketing
Tourismus
Event marketing
1,278
Event-Marketing
1,278
Consumer behaviour
295
Konsumentenverhalten
295
Deutschland
231
Germany
230
Sportveranstaltung
173
Großveranstaltung
167
Big event
166
Sport event
166
Brand management
155
Markenführung
155
Tourism industry
130
Tourismuswirtschaft
130
Tourism
122
Beziehungsmarketing
117
Relationship marketing
116
Veranstaltung
112
Tourism marketing
108
Tourismusmarketing
108
Event
107
Customer satisfaction
93
Holiday behaviour
93
Kundenzufriedenheit
93
Urlaubsverhalten
93
Marketing management
91
Marketingmanagement
91
Markenimage
78
Theory
78
Brand image
77
Theorie
77
USA
73
United States
72
Sponsoring
68
Freizeitwirtschaft
61
Leisure industries
61
Sport
61
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24
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203
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85
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22
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85
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Nufer, Gerd
10
Scheinbaum, Angeline Close
8
Drengner, Jan
6
Fairley, Sheranne
6
Lacey, Russell
6
Finney, R. Zachary
5
Page, Stephen J.
5
Zanger, Cornelia
4
Cai, Liping A.
3
Carlson, Jamie
3
Connell, Joanne
3
Cornwell, T. Bettina
3
Hermanns, Arnold
3
Jahn, Steffen
3
Kiendl, Stephanie C.
3
Kim, Jong-hyeong
3
Lohmann, Guilherme
3
Taheri, Babak
3
Aitken, Rob
2
Björk, Peter
2
Brunner-Sperdin, Alexandra
2
Domning, Marc
2
Elger, Christian Erich
2
Franke, Marie-Kristin
2
Gaus, Hansjoerg
2
Gaus, Hansjörg
2
Gursoy, Dogan
2
Kern, Katharina
2
King, Brian
2
Knobloch, Uli
2
Köhler, Julia
2
Le Dung
2
Lianopoulos, Yannis
2
Loureiro, Sandra Maria Correia
2
Lovegrove, Hannah
2
Moss, Jonathan
2
Muskat, Birgit
2
Newland, Brianna L.
2
Nitschke, Axel
2
O'Brien, Danny
2
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Books on Demand GmbH <Norderstedt>
1
Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Freizeit-Forschungsinstitut <Hamburg>
1
Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
Springer Fachmedien Wiesbaden
1
Uni-Edition GmbH
1
Universität Bern / Forschungsinstitut für Freizeit und Tourismus
1
Wissenschaftliche Konferenz Eventforschung <7., 2015, Chemnitz>
1
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Tourism management : research, policies, practice
16
Journal of travel and tourism marketing
11
Tourism management perspectives : TMP
9
International journal of contemporary hospitality management
7
International journal of event and festival management
7
SpringerLink / Bücher
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
6
International journal of hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Sport management review
5
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
4
Journal of business research : JBR
4
Journal of destination marketing & management
4
Markenkommunikation und Beziehungsmarketing
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
European Sport management quarterly : ESMQ
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of vacation marketing
3
Stand und Perspektiven der Eventforschung
3
Tourism economics : the business and finance of tourism and recreation
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Bridging tourism theory and practice
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of vacation marketing : an international journal
2
Marketing : ZFP ; journal of research and management
2
Schriftenreihe Sportökonomie in Forschung und Praxis
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
288
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1
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10
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288
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date (oldest first)
1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros
;
Banister, Emma
;
Byrom, John
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
Saved in:
3
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
4
The development of Kansei-based work events scale
Nor Hafizah Ibrahim
;
Zafir Khan Mohamed Makhbul
;
Ayob, …
- In:
The South East Asian journal of management
17
(
2023
)
1
,
pp. 75-97
Persistent link: https://www.econbiz.de/10014261287
Saved in:
5
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
6
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
7
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
8
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
9
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
10
Encountering Irish traditional music through virtual space : the experience of FleadhFest 2021
Pessina, Leandro
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10014535281
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