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~subject:"Emotion"
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Search: subject:"psychological distance"
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Emotion
Psychological distance
75
Consumer behaviour
66
Konsumentenverhalten
66
psychological distance
53
Personality psychology
40
Persönlichkeitspsychologie
40
Construal level theory
20
Brand management
16
Markenführung
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construal level theory
14
Brand image
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Markenimage
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Psychologie
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Psychology
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Beziehungsmarketing
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Werbewirkung
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Advertising
8
Brand
8
Markenartikel
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Werbung
8
Geographic distance
7
Geographische Entfernung
7
Internet marketing
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Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Psychological Distance
7
Social psychology
7
Sozialpsychologie
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Confidence
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Dienstleistungsqualität
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Perception
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Psychology of advertising
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Bakpayev, Marat
1
Eyal, Tal
1
Gershoff, Andrew D.
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Gulas, Charles S.
1
Ha, Sejin
1
Han, Jerry J.
1
Hsu, Li-Chun
1
Kao, Hsin-Yi
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Karsh, Noam
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Ki, Chung-Wha
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Kim, Kacy K.
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La Ferle, Carrie
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Muralidharan, Sidharth
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International journal of advertising : the quarterly review of marketing communications
1
Journal of behavioral decision making
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of contemporary marketing science
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ECONIS (ZBW)
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1
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
2
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
3
From SNS stressors' perspectives to understand prosocial behavior : a contingency model
Hsu, Li-Chun
;
Kao, Hsin-Yi
- In:
Journal of contemporary marketing science
6
(
2023
)
3
,
pp. 165-188
Persistent link: https://www.econbiz.de/10014422191
Saved in:
4
Would shaming or instilling hope in Indian bystanders lead to positive reporting intentions? : examining the impact of emotional appeals and perceived social support in domestic vi...
Muralidharan, Sidharth
;
La Ferle, Carrie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 228-246
Persistent link: https://www.econbiz.de/10013205211
Saved in:
5
When good things feel closer and bad things feel farther : the role of perceived control on
psychological
distance
perception
Han, Jerry J.
;
Gershoff, Andrew D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 629-643
Persistent link: https://www.econbiz.de/10011937366
Saved in:
6
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
7
How the consideration of positive emotions influences persuasion : the differential effect of pride versus joy
Karsh, Noam
;
Eyal, Tal
- In:
Journal of behavioral decision making
28
(
2015
)
1
,
pp. 27-35
Persistent link: https://www.econbiz.de/10011293377
Saved in:
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