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~subject:"Entwicklungstheorie"
~subject:"Unternehmenserfolg"
~type_genre:"Reprint"
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Entwicklungstheorie
Unternehmenserfolg
Marketing
80
USA
15
United States
15
Marketing theory
12
Marketingtheorie
12
Marketingmanagement
11
Marketing management
10
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6
Theory
6
Brand management
5
Consumer behaviour
5
Globalisierung
5
Globalization
5
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5
Markenführung
5
Beziehungsmarketing
4
Business ethics
4
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Developing countries
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Relationship marketing
4
Unternehmensethik
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Organisationsstruktur
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1945-2008
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Witkowski, Terrence H.
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Brodie, Roderick J.
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Coviello, Nicole E.
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Johnston, Wesley J.
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Klein, Thomas A.
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Lane, Nikala
1
Le Meunier-FitzHugh, Kenneth
1
Nason, Robert W.
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Roering, Kenneth J.
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Ruekert, Robert W.
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Walker, Orville C.
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Critical marketing : issues in contemporary marketing
1
Cross-cultural and critical perspectives on brands
1
Evolving and emerging issues in marketing strategy
1
Macromarketing - a global focus ; Vol. 3
1
Marketing strategy organization and implementation
1
Marketing, ethics and society : critical reflections
1
Strategic sales and strategic marketing
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ECONIS (ZBW)
7
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1
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Strategic sales and strategic marketing
,
(pp. 103-118)
.
2011
Persistent link: https://www.econbiz.de/10008798054
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2
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003785630
Saved in:
3
Marketing and development : macromarketing perspectives
Klein, Thomas A.
;
Nason, Robert W.
-
2009
Persistent link: https://www.econbiz.de/10003832777
Saved in:
4
The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
Saved in:
5
Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
6
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003876547
Saved in:
7
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 211-244)
.
2008
Persistent link: https://www.econbiz.de/10003673956
Saved in:
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