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~subject:"Erfolgsfaktor"
~subject:"Event"
~subject:"Großveranstaltung"
~subject:"Leisure industries"
~subject:"Markenführung"
~subject:"Sport event"
~type_genre:"Case study"
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Search: subject_exact:"Erlebniswelten-Inszenierung"
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Erfolgsfaktor
Event
Großveranstaltung
Leisure industries
Markenführung
Sport event
Event marketing
78
Event-Marketing
78
Deutschland
22
Germany
22
Brand management
9
Freizeitwirtschaft
7
USA
7
United States
7
Veranstaltung
7
Big event
6
Marketing management
6
Marketingmanagement
6
Sportveranstaltung
6
Welt
6
World
6
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4
Kfz-Industrie
4
Sportmarketing
4
Sports marketing
4
Success factor
4
Tourism
4
Tourismus
4
Australia
3
Australien
3
Austria
3
Beziehungsmarketing
3
Brand image
3
Brauerei
3
Brewery
3
Creativity
3
Cultural tourism
3
Destination management
3
Destinationsmanagement
3
Dienstleistungsmarketing
3
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Undetermined
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Article
21
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12
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Case study
Article in journal
256
Aufsatz in Zeitschrift
256
Aufsatz im Buch
127
Book section
127
Collection of articles of several authors
35
Sammelwerk
35
Fallstudie
33
Hochschulschrift
26
Thesis
24
Graue Literatur
23
Non-commercial literature
23
Aufsatzsammlung
19
Arbeitspapier
14
Working Paper
14
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4
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4
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3
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3
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2
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2
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2
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1
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1
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1
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English
20
German
13
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Beech, John
2
Kaiser, Sebastian
2
Kaspar, Robert
2
Löffler, Denny
2
Olberding, Julie Cencula
2
Addeo, Felice
1
Bagusat, Ariane
1
Batt, Verena
1
Bellelli, Piera
1
Bharwani, Sonia
1
Bruhn, Manfred
1
Carù, Antonella
1
Chadwick, Simon
1
Cobb, Steven A.
1
Cova, Bernard
1
Cudny, Waldemar
1
Davidson, Rob
1
Davou, Konstantina
1
Dillon, Katie
1
Drees, Norbert
1
Eisermann, Uwe
1
Florek, Magdalena
1
Frost, Warwick
1
Gallucci, Carmen
1
Hansen, Carsten Jahn
1
Heere, Bob
1
Herbrand, Nicolai Oliver
1
Hermanns, Arnold
1
Insch, Andrea
1
Kastner, Olga Louisa
1
Kickenweitz, Elisabeth
1
Kickenweitz, Jörg
1
Kiendl, Stephanie
1
Laing, Jennifer
1
Larson, Mia
1
Lerch, Catrina
1
Lorentzen, Anne
1
McIntyre Miller, Whitney
1
Mösel, Suzanne
1
Müller, Christian
1
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Dänemark / Erhvervs- og Byggestyrelsen
1
Published in...
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Social enterprise and special events : market-based approaches to mission-driven gatherings
3
Journal of hospitality marketing & management
2
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Economic geography
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Erfurter Hefte zum angewandten Marketing
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Innovations in services marketing and management : strategies for emerging economies
1
International journal of sport management and marketing : IJSMM
1
Journal of fashion marketing and management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
1
Managing consumer services : factory or theater?
1
Markenmanagement
1
Marketing : ZFP ; journal of research and management
1
Materialien zur Regionalentwicklung und Raumordnung
1
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
Results
1
Successful social media and ecommerce strategies in the wine industry
1
The marketing review
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
33
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1
Business events
Davidson, Rob
-
2019
-
Second edition
Persistent link: https://www.econbiz.de/10011953823
Saved in:
2
Car tourism
Cudny, Waldemar
-
2018
Persistent link: https://www.econbiz.de/10012175672
Saved in:
3
Promoting events through cause marketing, social media, and "gamification"
Dillon, Katie
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 37-51)
.
2017
Persistent link: https://www.econbiz.de/10011567657
Saved in:
4
Assessing the economic impact of a special event : a reasonable approach for developing a credible estimate
Cobb, Steven A.
;
Olberding, Douglas
- In:
Social enterprise and special events : market-based …
,
(pp. 115-128)
.
2017
Persistent link: https://www.econbiz.de/10011567697
Saved in:
5
Energizing community development through community events
Olberding, Julie Cencula
;
McIntyre Miller, Whitney
- In:
Social enterprise and special events : market-based …
,
(pp. 145-159)
.
2017
Persistent link: https://www.econbiz.de/10011567731
Saved in:
6
The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul
;
Williams, Kim M.
;
Laing, Jennifer
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 74-92)
.
2016
Persistent link: https://www.econbiz.de/10011558847
Saved in:
7
Erfolgsfaktoren von Pop-up Stores : fallstudiengestützte Evaluation am Beispiel der Bekleidungsindustrie
Kastner, Olga Louisa
-
2015
Persistent link: https://www.econbiz.de/10010505230
Saved in:
8
Brand Lands - Markenerlebniswelten als Instrument dauerhafter Markeninszenierung
Löffler, Denny
- In:
Markenmanagement
.
2015
Persistent link: https://www.econbiz.de/10011402757
Saved in:
9
Markenmanagement
Drees, Norbert
(
ed.
);
Löffler, Denny
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013424830
Saved in:
10
The business of events management
Beech, John
(
contributor
);
Kaiser, Sebastian
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010376041
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