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If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
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2
The globalization of sport and the mass-mediated identity of Hines Ward in South Korea
Jun, Jong Woo
;
Lee, Hyung Min
- In:
Journal of sport management : the official journal of …
26
(
2012
)
2
,
pp. 103-112
Persistent link: https://www.econbiz.de/10009540562
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3
The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne
;
Tyler, B. David
- In:
Sport management review
14
(
2011
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
Saved in:
4
Public relations and communication in Sport
Hopwood, Maria
- In:
Sport public relations and communication
,
(pp. 13-32)
.
2010
Persistent link: https://www.econbiz.de/10003948959
Saved in:
5
Savannah Sand Gnats : macro strategies for using identity to increase attendance in Minor League Baseball
Lachowetz, Tony
;
Dees, Windy
;
Todd, Sam
;
Ryan, Elizabeth
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 222-227
Persistent link: https://www.econbiz.de/10003940624
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