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Search: subject_exact:"Non-profit marketing"
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Nonprofit marketing
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Cervellon, Marie-Cécile
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Buurma, Hans
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Pereira, Inês V.
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Proença, João F.
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Green advertising and the reluctant consumer
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Nonprofit marketing : sectoral applications
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ECONIS (ZBW)
4
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1
Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Green advertising and the reluctant consumer
,
(pp. 110-122)
.
2014
Persistent link: https://www.econbiz.de/10010399376
Saved in:
2
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
Saved in:
3
Public policy marketing : marketing exchange in the public sector
Buurma, Hans
-
2008
Persistent link: https://www.econbiz.de/10003717568
Saved in:
4
Exploring the consumption of charity-linked products
Proença, João F.
;
Pereira, Inês V.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
1
,
pp. 53-69
Persistent link: https://www.econbiz.de/10003732080
Saved in:
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