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~subject:"Event"
~subject:"Großveranstaltung"
~subject:"Leisure industries"
~subject:"Markenführung"
~subject:"Sport event"
~subject:"USA"
~type_genre:"Case study"
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Event
Großveranstaltung
Leisure industries
Markenführung
Sport event
USA
Event marketing
78
Event-Marketing
78
Deutschland
22
Germany
22
Brand management
9
Freizeitwirtschaft
7
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7
Veranstaltung
7
Big event
6
Marketing management
6
Marketingmanagement
6
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6
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Australia
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Brand image
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Brauerei
3
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3
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3
Destination management
3
Destinationsmanagement
3
Dienstleistungsmarketing
3
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24
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12
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Case study
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132
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132
Collection of articles of several authors
36
Fallstudie
36
Sammelwerk
36
Hochschulschrift
24
Thesis
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Graue Literatur
21
Non-commercial literature
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24
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Beech, John
2
Kaiser, Sebastian
2
Kaspar, Robert
2
Löffler, Denny
2
Olberding, Julie Cencula
2
Addeo, Felice
1
Bagusat, Ariane
1
Batt, Verena
1
Bellelli, Piera
1
Beverland, Michael B.
1
Bharwani, Sonia
1
Bruhn, Manfred
1
Carù, Antonella
1
Chadwick, Simon
1
Chung, Kevin Y. C.
1
Cobb, Steven A.
1
Cova, Bernard
1
Cudny, Waldemar
1
Davidson, Rob
1
Davou, Konstantina
1
Derdenger, Timothy P.
1
Dillon, Katie
1
Drees, Norbert
1
Eisermann, Uwe
1
Florek, Magdalena
1
Frost, Warwick
1
Gallucci, Carmen
1
Gross, Michael A.
1
Hansen, Carsten Jahn
1
Heere, Bob
1
Herbrand, Nicolai Oliver
1
Hermanns, Arnold
1
Insch, Andrea
1
Kastner, Olga Louisa
1
Kickenweitz, Elisabeth
1
Kickenweitz, Jörg
1
Kiendl, Stephanie
1
Laing, Jennifer
1
Larson, Mia
1
Lerch, Catrina
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Dänemark / Erhvervs- og Byggestyrelsen
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Social enterprise and special events : market-based approaches to mission-driven gatherings
3
Journal of hospitality marketing & management
2
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
Economic geography
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Erfurter Hefte zum angewandten Marketing
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Innovations in services marketing and management : strategies for emerging economies
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of fashion marketing and management
1
Journal of management inquiry
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Managing consumer services : factory or theater?
1
Markenmanagement
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Materialien zur Regionalentwicklung und Raumordnung
1
Memorable customer experiences : a research anthology
1
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
Results
1
Successful social media and ecommerce strategies in the wine industry
1
The marketing review
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
36
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1
Business events
Davidson, Rob
-
2019
-
Second edition
Persistent link: https://www.econbiz.de/10011953823
Saved in:
2
Car tourism
Cudny, Waldemar
-
2018
Persistent link: https://www.econbiz.de/10012175672
Saved in:
3
Promoting events through cause marketing, social media, and "gamification"
Dillon, Katie
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 37-51)
.
2017
Persistent link: https://www.econbiz.de/10011567657
Saved in:
4
Assessing the economic impact of a special event : a reasonable approach for developing a credible estimate
Cobb, Steven A.
;
Olberding, Douglas
- In:
Social enterprise and special events : market-based …
,
(pp. 115-128)
.
2017
Persistent link: https://www.econbiz.de/10011567697
Saved in:
5
Energizing community development through community events
Olberding, Julie Cencula
;
McIntyre Miller, Whitney
- In:
Social enterprise and special events : market-based …
,
(pp. 145-159)
.
2017
Persistent link: https://www.econbiz.de/10011567731
Saved in:
6
The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul
;
Williams, Kim M.
;
Laing, Jennifer
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 74-92)
.
2016
Persistent link: https://www.econbiz.de/10011558847
Saved in:
7
Erfolgsfaktoren von Pop-up Stores : fallstudiengestützte Evaluation am Beispiel der Bekleidungsindustrie
Kastner, Olga Louisa
-
2015
Persistent link: https://www.econbiz.de/10010505230
Saved in:
8
Brand Lands - Markenerlebniswelten als Instrument dauerhafter Markeninszenierung
Löffler, Denny
- In:
Markenmanagement
.
2015
Persistent link: https://www.econbiz.de/10011402757
Saved in:
9
Markenmanagement
Drees, Norbert
(
ed.
);
Löffler, Denny
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013424830
Saved in:
10
The business of events management
Beech, John
(
contributor
);
Kaiser, Sebastian
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010376041
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