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~subject:"Event marketing"
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Event marketing
Weinbau
2,412
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Food and wine events in Europe : a stakeholder approach
10
Agrar- und Ernährungswirtschaft zwischen Ressourceneffizienz und gesellschaftlichen Erwartungen : 57. Jahrestagung der Gesellschaft für Wirtschafts - und Sozialwissenschaften des Landbaues e.V. vom 13. bis 15. September 2017
1
Events und Tourismus : Stand und Perspektiven der Eventforschung
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
Journal of international food & agribusiness marketing
1
Journal of service theory and practice : JSTP
1
Neuere Theorien und Methoden in den Wirtschafts- und Sozialwissenschaften des Landbaus : 54. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 17. bis 19. September 2014
1
Routledge advances in event research series
1
Successful social media and ecommerce strategies in the wine industry
1
The journal of business strategy
1
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ECONIS (ZBW)
21
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1
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
2
Image, eventscape, satisfaction and loyalty : a case study of a wine tourism event
Goncalves, Olga
;
Camprubí, Raquel
;
Fons, Cendrine
; …
- In:
International journal of event and festival management
13
(
2022
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10012797496
Saved in:
3
Customer experience can play a strategic role for wineries
Angelini, Antonella
;
Gilli, Annalisa
- In:
The journal of business strategy
43
(
2022
)
6
,
pp. 391-396
Persistent link: https://www.econbiz.de/10013455683
Saved in:
4
Ein Experiment über die Zahlungsbereitschaft bei Weinverkostungen
Bitsch, Linda
;
Hanf, Jon
;
Hildenbrand, Andreas
;
Pabst, …
- In:
Agrar- und Ernährungswirtschaft zwischen …
,
(pp. 109-120)
.
2018
Persistent link: https://www.econbiz.de/10011918004
Saved in:
5
Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
Saved in:
6
The effects of festival attendees’ experiential values and satisfaction on re-visit intention to the destination : the case of a food and wine festival
Lee, Woojin
;
Sung, HeeKyung
;
Suh, Eunju
;
Zhao, Jinlin
- In:
International journal of contemporary hospitality management
29
(
2017
)
3
,
pp. 1005-1027
Persistent link: https://www.econbiz.de/10011702115
Saved in:
7
Synergien von Eventmarketing und Tourismus : eine erlebnisorientierte Betrachtung am Beispiel der Weintourismusregion Napa Valley
Lohmann, Katja
;
Zanger, Cornelia
- In:
Events und Tourismus : Stand und Perspektiven der …
,
(pp. 1-29)
.
2016
Persistent link: https://www.econbiz.de/10011545810
Saved in:
8
The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul
;
Williams, Kim M.
;
Laing, Jennifer
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 74-92)
.
2016
Persistent link: https://www.econbiz.de/10011558847
Saved in:
9
Die Erwartungshaltung von Weintouristen in Deutschland
Rüdiger, Jens
;
Hanf, Jon
;
Schweickert, Erik
- In:
Neuere Theorien und Methoden in den Wirtschafts- und …
,
(pp. 29-41)
.
2015
Persistent link: https://www.econbiz.de/10011413511
Saved in:
10
Food and wine events in Europe : a stakeholder approach
Cavicchi, Alessio
(
ed.
);
Santini, Cristina
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010355491
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