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Search: subject:"marketing-finance interface"
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Event study
Marketing-finance interface
28
marketing-finance interface
20
Börsenkurs
14
Share price
14
Capital income
11
Kapitaleinkommen
11
Customer satisfaction
9
Ankündigungseffekt
8
Announcement effect
8
Kundenzufriedenheit
8
Advertising
7
Innovation
6
Marketing management
6
Shareholder value
6
Werbung
6
customer satisfaction
6
Aktienmarkt
5
Brand management
5
Firm performance
5
Markenführung
5
Marketingmanagement
5
Shareholder Value
5
Stock market
5
Unternehmenserfolg
5
marketing–finance interface
5
Anlageverhalten
4
Behavioural finance
4
Brand image
4
Börsengang
4
Ereignisstudie
4
Firm value
4
Initial public offering
4
Markenimage
4
Marketing
4
Marketing–finance interface
4
New product development
4
Produktentwicklung
4
Beziehungsmarketing
3
CAPM
3
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Article
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English
8
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Hanssens, Dominique M.
2
Pupovac, Ljubomir
2
Bayer, Emanuel
1
Carrillat, François A.
1
Dekimpe, Marnik G.
1
Edeling, Alexander
1
Kacker, Manish
1
Lim, Leon Gim
1
Michayluk, David
1
Min, Jihong
1
Mishra, Saurabh
1
Oh, Yun Kyung
1
Padigar, Manjunath
1
Sadovnikova, Anna
1
Schöler, Lisa
1
Sezen, Burcu
1
Sinha, Ashish
1
Skiera, Bernd
1
Srinivasan, Shuba
1
Srivastava, Rajendra Krishan
1
Tuli, Kapil R.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of the Academy of Marketing Science
2
European journal of marketing
1
Journal of marketing analytics : JMA
1
The journal of applied business research
1
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ECONIS (ZBW)
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1
Franchising structure changes and shareholder value : evidence from store buybacks and refranchising
Sadovnikova, Anna
;
Kacker, Manish
;
Mishra, Saurabh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10014336208
Saved in:
2
Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu
;
Hanssens, Dominique M.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
Saved in:
3
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
4
Slicing vs chunking product-harm crisis : antecedents and firm performance implications
Pupovac, Ljubomir
;
Carrillat, François A.
;
Michayluk, David
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1856-1884
Persistent link: https://www.econbiz.de/10013352647
Saved in:
5
The
marketing-finance
interface
: a new integrative review of metrics, methods, and findings and an agenda for future research
Edeling, Alexander
;
Srinivasan, Shuba
;
Hanssens, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 857-876
Persistent link: https://www.econbiz.de/10013191777
Saved in:
6
Investors' evaluations of price-increase preannouncements
Lim, Leon Gim
;
Tuli, Kapil R.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 359-377
Persistent link: https://www.econbiz.de/10011943212
Saved in:
7
What should be the dependent variable in marketing-related event studies?
Skiera, Bernd
;
Bayer, Emanuel
;
Schöler, Lisa
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 641-659
Persistent link: https://www.econbiz.de/10011758111
Saved in:
8
The market valuation of pre-registration for firms in the online gaming industry
Min, Jihong
;
Oh, Yun Kyung
- In:
The journal of applied business research
31
(
2015
)
5
,
pp. 1789-1798
Persistent link: https://www.econbiz.de/10011412444
Saved in:
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