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Search: subject_exact:"Service-Dominant Logic"
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Event-Marketing
Service-dominant logic
804
Service-Dominant Logic
748
Value creation
375
Betriebliche Wertschöpfung
371
Kundenintegration
316
Customer integration
314
Relationship marketing
218
Marketing theory
217
Beziehungsmarketing
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216
service-dominant logic
150
Customer value
132
Kundenwert
128
Dienstleistung
124
Services
115
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111
Services marketing
104
Dienstleistungsmarketing
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93
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85
Dienstleistungsqualität
83
Consumer behaviour
81
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80
Dienstleistungssektor
72
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Lieferantenmanagement
68
Supplier relationship management
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Resource-based view
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Ressourcenorientierter Ansatz
59
Service innovation
58
value co-creation
55
Business network
54
Innovation management
54
Unternehmensnetzwerk
54
Innovationsmanagement
53
Service dominant logic
53
Customer satisfaction
52
Kundenzufriedenheit
50
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44
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44
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Customer Experience : Forum Dienstleistungsmanagement
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International journal of event and festival management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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1
Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David
;
Filo, Kevin
;
Reid, Sascha
;
Cameron, Robyn
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10013255845
Saved in:
2
Service-dominant logic and the festival experience
Van Winkle, Christine M.
;
Bueddefeld, Jill N. H.
- In:
International journal of event and festival management
7
(
2016
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011630090
Saved in:
3
The assessment of cultural experience through the measurement of cross-cutting skills : the Giffoni Experience case study
Gallucci, Carmen
;
Bellelli, Piera
;
Saccà, Giuliana
; …
- In:
Handbook of research on management of cultural products …
,
(pp. 83-112)
.
2014
Persistent link: https://www.econbiz.de/10010348393
Saved in:
4
An empirical investigation of experiences and the link between a service-dominant logic mindset, competitive advantage, and performance of nonprofit organizations
Boenigk, Silke
;
Hadwich, Karsten
;
Helmig, Bernd
;
Bruhn, …
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 469-499)
.
2012
Persistent link: https://www.econbiz.de/10014567350
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