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~subject:"Experiment"
~subject:"Markenimage"
~subject:"Schätzung"
~type:"article"
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Berger, Jonah
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MSI reports : working paper series
18
CCSO working papers : working paper series of the CCSO Center for Economic Research
1
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ECONIS (ZBW)
19
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1
The role of menu organization in food choice
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 143-187
Persistent link: https://www.econbiz.de/10009559367
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2
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 105-142
Persistent link: https://www.econbiz.de/10009559369
Saved in:
3
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10009531738
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4
There is more to planned purchases than knowing what you want : dynamic planning and learning in a repeated multi-store price search task
Huang, Yanliu
;
Hutchinson, J. W.
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 97-142
Persistent link: https://www.econbiz.de/10008992248
Saved in:
5
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
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6
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
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7
Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Chernev, Alexander
;
Gal, David
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 103-119
Persistent link: https://www.econbiz.de/10003857403
Saved in:
8
First impressions : status signaling using brand prominence
Dréze, Xavier
;
Han, Young Jee
;
Nunes, Joseph C.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003885332
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9
Fishing for compliments and complaints : the influence of solicited customer feedback and company acknowledgment on customer attitudes and intentions
Bone, Sterling A.
;
Lemon, Katherine N.
;
Liljenquist, …
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 51-75
Persistent link: https://www.econbiz.de/10003950188
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10
Assessing the total financial performance impact of marketing assets with limited time-series data : a method and an application to brand equity research
Mizik, Natalie
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 125-147
Persistent link: https://www.econbiz.de/10003950217
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